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Basics of Qualitative Research

Julie L. Ozanne, +2 more
- 01 Aug 1992 - 
- Vol. 29, Iss: 3, pp 382
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This article is published in Journal of Marketing Research.The article was published on 1992-08-01. It has received 20446 citations till now. The article focuses on the topics: Qualitative research.

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Dying Patients' Need for Emotional Support and Personalized Care from Physicians: Perspectives of Patients with Terminal Illness, Families, and Health Care Providers

TL;DR: Although the levels of emotional support and personalization varied, there was a minimal level, defined by compassion and treating the whole person and not just the disease, that physicians should strive to meet in caring for all dying patients.
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The three threats of action research: a discussion of methodological antidotes in the context of an information systems study

TL;DR: A review of the research methods literature presents and discusses three main threats inherent in action research, called "uncontrollability", "contingency", and "subjectivity"; and three methodological antidotes to deal with these three action research threats.
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A grounded theory for resistance to change in a small organization

TL;DR: In this article, a grounded theory that interprets resistance to change in terms of interdependencies between the characteristics of the economic environment and of the industry, the dispositions of individuals, and the patterning of their actions within the social network is presented.
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Double Binds and the Reproductive and Mothering Experiences of HIV-Positive Women

TL;DR: The grounded-theory research discussed in this article was to describe the reproductive and mothering experiences of HIV-positive women and found a communication pattern known in the psychiatric literature as a double bind to be a basic social psychological problem that affected the women’s experiences with reproduction andMothering.
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Older Adults‘ Perceived Physical Activity Enablers And Barriers: A Multicultural Perspective: 2521

TL;DR: Findings suggest several ways to promote PA among older people, including developing exercise programs designed for older adults and health messages promoting existing places and programs older adults can use to engage in PA.