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Basics of Qualitative Research

Julie L. Ozanne, +2 more
- 01 Aug 1992 - 
- Vol. 29, Iss: 3, pp 382
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This article is published in Journal of Marketing Research.The article was published on 1992-08-01. It has received 20446 citations till now. The article focuses on the topics: Qualitative research.

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Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media

Elizabeth C. Hirschman, +1 more
- 01 Mar 1997 - 
TL;DR: The authors propose that consumers' relationships to non-advertising forms of mass media are an essential aspect of the perceived meanings they derive from advertisements and discuss the results of an in-depth grounded theory investigation that identifies three key interpretive relationships between consumers and mass media vehicles.
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Evaluating meta-ethnography: systematic analysis and synthesis of qualitative research.

Rona Campbell, +8 more
- 01 Dec 2011 - 
TL;DR: This article evaluated meta-ethnography as a method for synthesizing qualitative research studies in health and health care and concluded that people often do not take their medicines as prescribed because of concern about the medicines themselves.
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Transitional Identity as a Facilitator of Organizational Identity Change during a Merger

Shawn M. Clark, +3 more
- 01 Sep 2010 - 
TL;DR: In this paper, the authors adopt an interpretive, grounded theory approach to study the processes by which organizational identities changed during the initial phases of a merger between two formerly rival healthcare organizations.
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Using triangulation to validate themes in qualitative studies

Karsten Jonsen, +1 more
- 21 Aug 2009 - 
TL;DR: In this article, three complementary triangulation methods can be used for validation and exploration of concepts and themes in qualitative studies, such as tree graphs, concept mapping, and member checking, complementing a conventional grounded theory approach.
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The conceptualization and empirical validation of web site user satisfaction

Steve Muylle, +2 more
- 01 May 2004 - 
TL;DR: This article addresses the concern for effective web site design by means of the conceptualization and empirical validation of a web site user satisfaction construct and develops a standardized instrument with desirable psychometric properties for measuring WUS.