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Journal ArticleDOI

Basics of Qualitative Research

Julie L. Ozanne, +2 more
- 01 Aug 1992 - 
- Vol. 29, Iss: 3, pp 382
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This article is published in Journal of Marketing Research.The article was published on 1992-08-01. It has received 20446 citations till now. The article focuses on the topics: Qualitative research.

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Cultural theory and risk: A review

TL;DR: Cultural theory has evolved over the past 20 years to become an important framework for understanding how groups in society interpret danger and build trust or distrust in institutions creating and regulating risk as mentioned in this paper.
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Engendering trust in manager‐subordinate relationships: Predictors and outcomes

TL;DR: In this article, a study concerning trust within manager-subordinate relationships within a large Australian organisation was conducted, finding that perceived organisational support, procedural justice and transformational leadership were significant predictors of trust in managers and turnover intent and commitment were significant outcomes.
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Small business success factors: the role of education and training

TL;DR: In this article, the impact of education, training, development, prior knowledge and experience on the success of small service sector organizations was investigated, and four substantive categories were developed, but only one category showed clear evidence that education and training had a positive effect on the business.
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Communication flows in international product innovation teams

TL;DR: In this paper, an extensive case study research project was designed to develop a comprehensive theoretical framework for the management of international product innovation projects, where the authors investigated selected innovation projects in four European multinational corporations.