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Basics of Qualitative Research

Julie L. Ozanne, +2 more
- 01 Aug 1992 - 
- Vol. 29, Iss: 3, pp 382
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This article is published in Journal of Marketing Research.The article was published on 1992-08-01. It has received 20446 citations till now. The article focuses on the topics: Qualitative research.

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Development of a leadership competency model.

TL;DR: There is a need to formally develop and mentor the next generation of nurse leaders and the design of a nursing leadership competency model is confirmed.
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Strengthening tpack: a broader notion of context and the use of teacher's narratives to reveal knowledge construction*

TL;DR: Technological Pedagogical Content Knowledge (TPACK) as mentioned in this paper is a framework to understand and foster teachers' knowledge for efficient technology integration and has the value of unveiling new types of knowledg...
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The Context of Emotional Responses to Athletic Injury: A Qualitative Analysis

TL;DR: In this paper, the authors used grounded theory to describe the emotional responses of athletes following injury and their situational and temporal contexts, and found that frustration and depression were prevalent emotional responses throughout rehabilitation, although the situational corollaries differed as recovery progressed.
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Managing coopetition to create opportunities for small firms

TL;DR: In this paper, the authors investigate how co-opetition enables SMEs to create entrepreneurial opportunities in fast-paced industries, and explore the manageria of co-operative competition.
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'It's really a hard life': love, gender and HIV risk among male-to-female transgender persons.

TL;DR: Data reveal that stigma and discrimination create a heightened need for MTFs to feel safe and loved by a male companion and that in turn places them at a higher risk for acquiring HIV.