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Basics of Qualitative Research

Julie L. Ozanne, +2 more
- 01 Aug 1992 - 
- Vol. 29, Iss: 3, pp 382
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This article is published in Journal of Marketing Research.The article was published on 1992-08-01. It has received 20446 citations till now. The article focuses on the topics: Qualitative research.

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Consumer research, interpretive paradigms and methodological ambiguities

Christina Goulding
- 01 Oct 1999 - 
TL;DR: The authors compare phenomenology and grounded theory, two methods which are often treated as one and contrast them in relation to underpinning philosophies, procedures for sampling, data collection and techniques for analysis, suggesting that methods are personal and that researcher introspection and the philosophical basis of a given methodology should form the starting point for enquiry.
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Throwing Good Money after Bad? Political and Institutional Influences on Sequential Decision Making in the Venture Capital Industry

Isin Guler
- 01 Jun 2007 - 
TL;DR: In this paper, the authors focus on the political and institutional influences that lead organizational decision makers to avoid terminating unsuccessful investments, even when there is competition and they have the incentive to do so.
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Exploring the promises of intersectionality for advancing women's health research.

Olena Hankivsky, +6 more
- 11 Feb 2010 - 
TL;DR: This paper will draw on recently emerging intersectionality research in the Canadian women's health context in order to explore the promises and practical challenges of the processes involved in applying an intersectionality paradigm.
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A close look at conflictual supervisory relationships: The trainee's perspective.

Mary Lee Nelson, +1 more
- 01 Oct 2001 - 
TL;DR: In a qualitative study of negative supervision, 13 master's and doctoral trainees were interviewed about a supervision experience that had a detrimental effect on their training as discussed by the authors, and most participants reported ongoing power struggles with angry supervisors, and most relied on peers, other professionals, and therapists for support.
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The Processes of Adopting Multimedia and Interactivity in Three Online Newsrooms

Pablo J. Boczkowski
- 01 Jun 2004 - 
TL;DR: In this paper, the authors examine the material culture of newsroom practices by focusing on the dynamics of the processes through which news workers adopt new technologies and look at some key factors that shape the adoption of multimedia and interactive technologies in online newspapers.