Journal ArticleDOI
Brand equity dilution through negative online word-of-mouth communication
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In this article, the authors examined the effects of negative online product reviews on consumer-based brand equity in terms of brand equity dilution, and provided support for the assumed detrimental effect of negative product reviews.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2011-01-01. It has received 364 citations till now. The article focuses on the topics: Brand extension & Brand management.read more
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The effect of social media communication on consumer perceptions of brands
TL;DR: In this paper, the authors investigated the impact of social media communication on brand equity, brand attitude and purchase intention by using a standardized online survey throughout Poland and found that user-generated social media communications had a positive influence on both brand equity and brand attitude.
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The effect of electronic word of mouth on brand image and purchase intention
TL;DR: In this article, a structural equation modeling procedure is applied to examine the influence of word-of-mouth (WOM) on brand image and purchase intention in the automobile industry.
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Web reviews influence on expectations and purchasing intentions of hotel potential customers.
Aurelio G. Mauri,Roberta Minazzi +1 more
TL;DR: In this paper, the authors studied the impact of hotel guest reviews posted on consumer-generated websites on the consumer decision-making process and service expectations and found a positive correlation between both hotel purchasing intention and expectations of the customers and valence of the review.
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The impact of electronic word of mouth on a tourism destination choice
TL;DR: This paper investigates the impact of electronic WOM (eWOM) on a tourism destination choice, using the theory of planned behaviour (TPB), and an effort was employed to determine the effect of past travel experience on using eWOM and TPB constructs.
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Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach
TL;DR: In this paper, the authors studied the interrelationships among electronic word of mouth, destination image, tourist attitude, and travel intention in the tourism industry and examined the effect of sociodemographic characteristics on the research variables.
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The psychology of interpersonal relations
TL;DR: The psychology of interpersonal relations as mentioned in this paper, The psychology in interpersonal relations, The Psychology of interpersonal relationships, کتابخانه دیجیتال و فن اطلاعات دانشگاه امام صادق(ع)
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Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
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The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier,Dina Mayzlin +1 more
TL;DR: The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com, and find that reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon and that an improvement in a book's reviews leads to an increase in relative sales.