Open AccessBook
Business Research Methods
Alan Bryman,Emma Bell +1 more
Reads0
Chats0
TLDR
In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.Abstract:
PART 1 1. Business research strategies 2. Research designs 3. Planning a research project and formulating research questions 4. Getting Started: reviewing the literature 5. Ethics in business research PART 2 6. The nature of quantitative research 7. Sampling 8. Structured interviewing 9. Self-completion questionnaires 10. Asking questions 11. Structured observation 12. Content analysis 13. Secondary analysis and official statistics 14. Quantitative data analysis 15. Using SPSS for Windows PART 3 16. The nature of qualitative research 17. Ethnography and participant observation 18. Interviewing in qualitative research 19. Focus groups 20. Language in qualitative research 21. Documents as sources of data 22. Qualitative data analysis 23. Computer-assisted qualitative data analysis: Using NVivo PART 4 24. Breaking down the quantitative/qualitative divide 25. Combining quantitative and qualitative research 26. Internet research methods 27. Writing up business researchread more
Citations
More filters
Journal ArticleDOI
Leadership Manipulation and Ethics in Storytelling
TL;DR: In this paper, the authors make a contribution to the literature on manipulation through leadership storytelling, offering a more systematic empirical analysis and a more nuanced view of the topic than previously existed by outlining how managers engage in manipulative storytelling and what kind of ethics they link to their manipulation in leadership.
Journal ArticleDOI
Developing organisational decision‐making capability: a knowledge manager's guide
TL;DR: A staged framework to guide organisational discussions about how knowledge management (KM) can contribute to better decision‐making capability is offered.
Journal ArticleDOI
Supply chain information sharing: challenges and risk mitigation strategies
TL;DR: In this article, the authors investigate how managers perceive risks associated with sharing information with trading partners, and how they attempt to mitigate them, and the role played by interpersonal relationships and trust as key enablers of interorganizational cooperation.
Journal ArticleDOI
Requirements for Data Quality Metrics
TL;DR: This work presents a set of five requirements for data quality metrics relevant for a metric that aims to support an economically oriented management of data quality and decision making under uncertainty, and demonstrates the applicability and efficacy of these requirements.
Journal ArticleDOI
Humanitarian supply chain strategies – a review of how actors mitigate supply chain risks
TL;DR: In this article, the authors link humanitarian logistics (HL) and supply chain risk management (SCRM) to provide an understanding of risk mitigation strategies that humanitarian organizations use, or could use, to improve their logistics preparedness.