Open AccessBook
Business Research Methods
Alan Bryman,Emma Bell +1 more
Reads0
Chats0
TLDR
In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.Abstract:
PART 1 1. Business research strategies 2. Research designs 3. Planning a research project and formulating research questions 4. Getting Started: reviewing the literature 5. Ethics in business research PART 2 6. The nature of quantitative research 7. Sampling 8. Structured interviewing 9. Self-completion questionnaires 10. Asking questions 11. Structured observation 12. Content analysis 13. Secondary analysis and official statistics 14. Quantitative data analysis 15. Using SPSS for Windows PART 3 16. The nature of qualitative research 17. Ethnography and participant observation 18. Interviewing in qualitative research 19. Focus groups 20. Language in qualitative research 21. Documents as sources of data 22. Qualitative data analysis 23. Computer-assisted qualitative data analysis: Using NVivo PART 4 24. Breaking down the quantitative/qualitative divide 25. Combining quantitative and qualitative research 26. Internet research methods 27. Writing up business researchread more
Citations
More filters
Journal ArticleDOI
Behavioural criteria of managerial and leadership effectiveness within Egyptian and British public sector hospitals: an empirical case study and multi-case/cross-nation comparative analysis
TL;DR: In this article, a study of managerial and leadership effectiveness carried out within an Egyptian public sector hospital in which concrete examples of "effective" and "least effective/ineffective" manager and managerial leader behaviour, as observed by superiors, peers and subordinates, were collected using the critical incident technique.
Dissertation
Work and family interface: wellbeing and the role of resilience and work-life balance
TL;DR: In this article, the authors propose a method to solve the problem of the problem: this article... ]..,.. )].. [1].
Journal ArticleDOI
Resource allocation for strategic quality management: a goal programming approach
TL;DR: In this article, the authors employ the analytic network process (ANP) to model the interactions between eight SQM strategies and the three types of resources (human, organisational and technological) needed for effective strategy implementation, and then formulates a goal programming (GP) model to identify the extent to which each single strategy is inhibited by a lack of (or overloaded by) resources.
Journal ArticleDOI
Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations
Riyad Eid,Hatem El-Gohary +1 more
TL;DR: In this paper, the authors identify eight Critical Success Factors (CSFs) for implementing Customer Relationship Management (CRM) in the tourism sector and developing economies, which are tested and validated through a sample of 162 Egyptian tourism organizations that utilize CRM systems.