Open AccessBook
Business Research Methods
Alan Bryman,Emma Bell +1 more
Reads0
Chats0
TLDR
In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.Abstract:
PART 1 1. Business research strategies 2. Research designs 3. Planning a research project and formulating research questions 4. Getting Started: reviewing the literature 5. Ethics in business research PART 2 6. The nature of quantitative research 7. Sampling 8. Structured interviewing 9. Self-completion questionnaires 10. Asking questions 11. Structured observation 12. Content analysis 13. Secondary analysis and official statistics 14. Quantitative data analysis 15. Using SPSS for Windows PART 3 16. The nature of qualitative research 17. Ethnography and participant observation 18. Interviewing in qualitative research 19. Focus groups 20. Language in qualitative research 21. Documents as sources of data 22. Qualitative data analysis 23. Computer-assisted qualitative data analysis: Using NVivo PART 4 24. Breaking down the quantitative/qualitative divide 25. Combining quantitative and qualitative research 26. Internet research methods 27. Writing up business researchread more
Citations
More filters
Journal ArticleDOI
How enterprise architecture improves the quality of IT investment decisions
TL;DR: It is found that top quartile organizations are more mature in all EA maturity areas and make more extensive use of different types of EA artifacts in the preparation of IT investment decisions, especially diagnostic and actionable artifacts.
Journal ArticleDOI
An exploratory study of knowledge creation and sharing in online community: a social capital perspective
Margaret L. Sheng,Rendi Hartono +1 more
TL;DR: In this article, a conceptual model that integrates three research streams (knowledge creation and sharing, social capital, and online communities) is used to explore how social capital facilitates the creation of knowledge in online communities.
Journal ArticleDOI
Examining Links between Pre and Post M&A Value Creation Mechanisms — Exploitation, Exploration and Ambidexterity in Central European SMEs
TL;DR: In this article, the authors apply exploration and exploitation as different concepts of learning to conceptualize the strategic fit among organizations involved, and derive implications for theory and practice based on those findings.
Journal ArticleDOI
Fair Trade's Dual Aspect The Communications Challenge of Fair Trade Marketing
TL;DR: In this paper, a case analysis of a campaign by the Divine Chocolate Company suggests the importance of transcending the polarization of the radical and pragmatic visions of FT and also the within or without dichotomy of macromarketing in terms of moving consumers along a pathway to sustainable development.
Journal ArticleDOI
Enacting the lean startup methodology: The role of vicarious and experiential learning processes
TL;DR: In this paper, the authors examine how the instructions of the lean startup methodology influence entrepreneurs and explore what happens when such instructions are enacted by entrepreneurs in the context of a prescriptive accelerator.