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Business Research Methods
Alan Bryman,Emma Bell +1 more
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TLDR
In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.Abstract:
PART 1 1. Business research strategies 2. Research designs 3. Planning a research project and formulating research questions 4. Getting Started: reviewing the literature 5. Ethics in business research PART 2 6. The nature of quantitative research 7. Sampling 8. Structured interviewing 9. Self-completion questionnaires 10. Asking questions 11. Structured observation 12. Content analysis 13. Secondary analysis and official statistics 14. Quantitative data analysis 15. Using SPSS for Windows PART 3 16. The nature of qualitative research 17. Ethnography and participant observation 18. Interviewing in qualitative research 19. Focus groups 20. Language in qualitative research 21. Documents as sources of data 22. Qualitative data analysis 23. Computer-assisted qualitative data analysis: Using NVivo PART 4 24. Breaking down the quantitative/qualitative divide 25. Combining quantitative and qualitative research 26. Internet research methods 27. Writing up business researchread more
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Challenges in serving the mass affluent segment: bank customer perceptions of service quality
TL;DR: In this paper, the authors explore the possible usefulness of a combined multi-attribute and Kano model in analysing how service quality is perceived by mass affluent bank customers, and propose a model that combines Kano and multidimensional attributes.
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Consumer Awareness, Ethnocentrism and Loyalty: An Intergative Model
TL;DR: In this paper, the authors examined the relationship among consumer awareness, ethnocentrism, and loyalty toward imported poultry meat products, and found that consumer awareness positively influences consumer ethnocentricity, while consumer awareness does not influence consumer loyalty.
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Exploring logistics-related environmental sustainability in large retailers
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The impact of hotel management contracting on IHRM practices: Understanding the bricks and brains split
TL;DR: In this paper, a study with senior human resource executives and their teams across eight international hotel companies (IHCs) found that management contracts as a "asset light" option for international market entry not only provide valuable equity and strategic opportunities but also limit IHCs' chances of developing and sustaining human resource competitive advantage.
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When the inferior candidate is offered the job: The selection interview as a political and power game
TL;DR: This article argued that the selection interview frequently serves as a political arena for various power networks in the organization whose interests may be conflicting, and that there is a need for systematic investigation to establish the prevalence of the phenomenon, develop taxonomies, and examine its relationship with variables and outcomes of importance to organizations.