Journal ArticleDOI
Can loyalty be pursued and achieved? An extended RFD model to understand and predict user loyalty to mobile apps
TLDR
It is proposed that recency, frequency, and duration are able to reflect behavioral loyalty, while category frequency rate and category duration rate are representations of attitudinal loyalty.Abstract:
Although millions of mobile apps have been published in the app store, the majority are seldom downloaded or used. This phenomenon has intensified the competition among service providers f...read more
Citations
More filters
Posted Content
The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework
TL;DR: The authors examined the key drivers of shifts in consumers' loyalty conditions over six annual time periods and found that marketing actions, such as private label policy, feature advertising, end-of-aisle product display, and store pricing policy, influence customer transition across loyalty conditions.
Journal ArticleDOI
Share of Attention: Exploring the Allocation of User Attention to Consumer Applications
Lars Rieser,Brent Furneaux +1 more
TL;DR: A model of attention allocation is proposed that indicates that user attention is most likely to be allocated to applications that have been used both recently and persistently as well as by applications that are popular and current and highlights the negative impact that a large application portfolio has on the allocation of user attention to individual applications.
Peer ReviewDOI
Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty
TL;DR: In this article , the structural equation model (SEM) analysis technique was used to investigate the linkage between constructs in the complex research model, which revealed that corporate social responsibility had a beneficial impact on Pakistani purchasers' long-term purchase intentions.
Journal ArticleDOI
Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty
TL;DR: In this paper , the structural equation model (SEM) analysis technique was used to investigate the linkage between constructs in the complex research model, which revealed that corporate social responsibility had a beneficial impact on Pakistani purchasers' long-term purchase intentions.
Journal ArticleDOI
Share of Attention: Exploring the Allocation of User Attention to Consumer Applications
TL;DR: In this article , the authors draw on attention theory to propose a model of attention allocation and then test this model on a dataset that includes over 2,200 hedonic desktop applications and more than 300 users.
References
More filters
Journal ArticleDOI
Least squares quantization in PCM
TL;DR: In this article, the authors derived necessary conditions for any finite number of quanta and associated quantization intervals of an optimum finite quantization scheme to achieve minimum average quantization noise power.
Least Squares Quantization in PCM
TL;DR: The corresponding result for any finite number of quanta is derived; that is, necessary conditions are found that the quanta and associated quantization intervals of an optimum finite quantization scheme must satisfy.
Journal ArticleDOI
Whence Consumer Loyalty
TL;DR: Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. But they also understand that this relation is asymmetric as mentioned in this paper. Although loyal consumers are most...
Journal ArticleDOI
Customer Loyalty: Toward an Integrated Conceptual Framework:
TL;DR: In this paper, customer loyalty is viewed as the strength of the relationship between an individual's relative attitude and repeat patronage, and the relationship is mediated by social norms and situational factors.
Journal Article
The one number you need to grow.
TL;DR: By substituting a single question for the complex black box of the customer satisfaction survey, companies can actually put consumer survey results to use and focus employees on the task of stimulating growth.
Related Papers (5)
The effects of network externalities and herding on user satisfaction with mobile social apps
Hong Hong,Mukun Cao,G. Alan Wang +2 more