Consumer engagement in social media brand communities: A literature review
TLDR
In this article, the authors identified and analyzed 134 articles to study consumer engagement in social media brand communities and found that prior studies adopted various research approaches and methods to analyze consumer engagement.About:
This article is published in International Journal of Information Management.The article was published on 2022-04-01 and is currently open access. It has received 42 citations till now. The article focuses on the topics: Social media & Brand community.read more
Citations
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Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure
Paulo Rita,Ricardo Filipe Ramos +1 more
TL;DR: In this article , the authors analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings, showing a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail.
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Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communities
Amy Wong,Yu Chen Hung +1 more
TL;DR: This paper examined the antecedents of brand passion and brand community commitment, namely, self-congruity and athlete attraction, as well as their effects on online brand advocacy in online brand communities.
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Privacy concerns in social media UGC communities: Understanding user behavior sentiments in complex networks
TL;DR: In this article , a complex network visualization algorithm known as ForceAtlas2 was used through the open-source software Gephi to visually identify the nodes that form the main communities belonging to the sample of UGC collected from Twitter, and a sentiment analysis was applied with Textblob, an algorithm that works with machine learning on which experiments were developed with support vector classifier, multinomial naïve Bayes (MNB), logistic regression (LR), random forest, and classifier (RFC) under the theoretical frameworks of computer-aided text analysis and natural language processing (NLP).
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User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity
Muhammad Shakaib Akram,Neeru Malhotra,M. Awais Shakir Goraya,Mahmud Akhter Shareef,Aneela Malik,Banita Lal +5 more
TL;DR: In this paper , the authors investigated the relationship between perceived brand globalness (PBG) and user engagement on global social networks (GSN) and found that PBG significantly influences both active and passive user engagement.
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Consumer brand engagement concept and measurement: Toward a refined approach
TL;DR: The authors revisited conceptual and operational consumer brand engagement (CBE) definitions from the consumer behavior and marketing literature, with the objective of developing a CBE scale drawing upon Expectancy Theory for clear delimitations of its dimensions, and increased power to discriminate them theoretically and empirically.
References
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Book ChapterDOI
The social identity theory of intergroup behavior
Henri Tajfel,John C. Turner +1 more
TL;DR: A theory of intergroup conflict and some preliminary data relating to the theory is presented in this article. But the analysis is limited to the case where the salient dimensions of the intergroup differentiation are those involving scarce resources.
Journal Article
Analyzing the past to prepare for the future: writing a literature review
Jane Webster,Richard T. Watson +1 more
TL;DR: A review of prior, relevant literature is an essential feature of any academic project that facilitates theory development, closes areas where a plethora of research exists, and uncovers areas where research is needed.
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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
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Customer Engagement Conceptual Domain, Fundamental Propositions, and Implications for Research
TL;DR: The authors explored the theoretical foundations of customer engagement by drawing on relationship marketing theory and the service-dominant (S-D) logic, and developed a general definition of CE, and distinguish the concept from other relational concepts, including participation and involvement.
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Consumer engagement in a virtual brand community: An exploratory analysis
TL;DR: In this paper, the authors explore the nature and scope of consumer engagement in an online brand community environment and reveal that consumers exhibit enhanced consumer loyalty, satisfaction, empowerment, connection, emotional bonding, trust and commitment.