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Journal ArticleDOI

Consumer ethnocentrism and consumer animosity: antecedents and consequences

TLDR
The authors investigated the antecedents and consequences of consumer animosity and ethnocentrism within a single model, and respondents' evaluations of a specific product category are solicited, and found that animosity and consumer ethnocentricity are distinct constructs.
Abstract
Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and ...

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Citations
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Journal ArticleDOI

Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis

TL;DR: In this article, the authors investigated the relationship between economic animosity towards a foreign nation and consumer ethnocentrism and their mutual effect on the perception of the general image of a country perceived as hostile, the evaluation of the products associated with that country (product beliefs) and the foreign product acceptance (product receptivity).
Journal ArticleDOI

A memory theory perspective of consumer ethnocentrism and animosity

TL;DR: Wang et al. as discussed by the authors argued that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively, and further examined how the influence of consumer ethnocentricism and animosity on consumer boycott behaviour may vary over time, and use memory theory to explain these temporal differences.
Journal ArticleDOI

Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea

TL;DR: In this article, the authors investigated how consumer values of individualism and collectivism affect consumer animosity toward foreign brands in emerging Asia and found that collectivism and vertical individualism negatively moderated the consumer animosity effects.
Journal ArticleDOI

The determinants of foreign product preference amongst elite consumers in an emerging market

TL;DR: In this article, the authors integrate the Theory of Reasoned Action (TRA) and self-image congruence to investigate elite consumers' purchase intentions towards products made in foreign countries.
Journal ArticleDOI

Consumer ethnocentrism and purchasing behavior: moderating effect of demographics

TL;DR: In this article, the authors investigated consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories, and examined the role of demographic variables as moderators in the relationship between ethnocentric tendencies and purchasing behavior.
References
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Journal ArticleDOI

The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Journal ArticleDOI

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI

Structural equation modeling in practice: a review and recommended two-step approach

TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book ChapterDOI

From Intentions to Actions: A Theory of Planned Behavior

Icek Ajzen
TL;DR: There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951), and human social behavior can best be described as following along lines of more or less well-formulated plans.
Journal ArticleDOI

Who is this "We"? Levels of collective identity and self representations.

TL;DR: In this paper, a conceptual review of research and theory of the social self is provided, arguing that the personal, relational, and collective levels of self-definition represent distinct forms of selfrepresentation with different origins, sources of self worth, and social motivations.
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