Journal ArticleDOI
Consumer ethnocentrism and consumer animosity: antecedents and consequences
Pilar Fernández-Ferrín,Belén Bande-Vilela,Jill G. Klein,M. Luisa del Río-Araújo,M. Luisa del Río-Araújo,M. Luisa del Río-Araújo +5 more
TLDR
The authors investigated the antecedents and consequences of consumer animosity and ethnocentrism within a single model, and respondents' evaluations of a specific product category are solicited, and found that animosity and consumer ethnocentricity are distinct constructs.Abstract:
Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and ...read more
Citations
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Journal ArticleDOI
Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis
TL;DR: In this article, the authors investigated the relationship between economic animosity towards a foreign nation and consumer ethnocentrism and their mutual effect on the perception of the general image of a country perceived as hostile, the evaluation of the products associated with that country (product beliefs) and the foreign product acceptance (product receptivity).
Journal ArticleDOI
A memory theory perspective of consumer ethnocentrism and animosity
TL;DR: Wang et al. as discussed by the authors argued that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively, and further examined how the influence of consumer ethnocentricism and animosity on consumer boycott behaviour may vary over time, and use memory theory to explain these temporal differences.
Journal ArticleDOI
Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea
TL;DR: In this article, the authors investigated how consumer values of individualism and collectivism affect consumer animosity toward foreign brands in emerging Asia and found that collectivism and vertical individualism negatively moderated the consumer animosity effects.
Journal ArticleDOI
The determinants of foreign product preference amongst elite consumers in an emerging market
TL;DR: In this article, the authors integrate the Theory of Reasoned Action (TRA) and self-image congruence to investigate elite consumers' purchase intentions towards products made in foreign countries.
Journal ArticleDOI
Consumer ethnocentrism and purchasing behavior: moderating effect of demographics
TL;DR: In this article, the authors investigated consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories, and examined the role of demographic variables as moderators in the relationship between ethnocentric tendencies and purchasing behavior.
References
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