Journal ArticleDOI
Creating mutual value: Lessons learned from ventures serving base of the pyramid producers
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In this paper, the authors assess how business ventures serving the base of the pyramid (BoP) producers address local constraints and create mutual value, using a case study methodology, sixty-four ventures are analyzed to identify the constraints faced by BoP producers.About:
This article is published in Journal of Business Research.The article was published on 2010-06-01. It has received 386 citations till now. The article focuses on the topics: Value capture.read more
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Service Research Priorities in a Rapidly Changing Context
TL;DR: In this article, the authors engaged in an international and interdisciplinary research effort to identify research priorities that have the potential to advance the service field and benefit customers, organizations, and society.
Journal Article
The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits
TL;DR: The authors in this article pointed out that low-end BOP consumers do not have so much disposable cash to buy in bulk and store, and suggested that this segment should be provided with "single serve" packages.
Journal ArticleDOI
Customer experience challenges: bringing together digital, physical and social realms
Ruth N. Bolton,Janet R. McColl-Kennedy,Lilliemay Cheung,Andrew S. Gallan,Chiara Orsingher,Lars Witell,Lars Witell,Mohamed Zaki +7 more
TL;DR: In this article, the authors explore innovations in customer experience at the intersection of the digital, physical and social realms, and identify eight "dualities" or specific challenges connected with integrating digital and physical realms that challenge organizations to create superior customer experiences.
Journal ArticleDOI
Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment
TL;DR: In this paper, the authors propose a more socially embedded and community-centric bottom-of-the-pyramid approach by leveraging insights from Amartya Sen's work on capability development and the literature on social capital.
Journal ArticleDOI
The role of social value creation in business model formulation at the bottom of the pyramid - Implications for MNEs?
TL;DR: In this article, the authors present an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation.
References
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Handbook of Qualitative Research
TL;DR: The discipline and practice of qualitative research have been extensively studied in the literature as discussed by the authors, including the work of Denzin and Denzin, and their history in sociology and anthropology, as well as the role of women in qualitative research.
Book
The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else
TL;DR: The Mystery of Capital as discussed by the authors is one of the most influential books in the history of the world, and it has already led the cognoscenti to put him in the pantheon of great progressive intellectuals of our age.
World development report 2008 : agriculture for development
TL;DR: Agriculture is a vital development tool for achieving the Millennium Development Goal that calls for halving by 2015 the share of people suffering from extreme poverty and hunger as mentioned in this paper, which is the overall message of this year's World Development Report (WDR), the 30th in the series.
Book
The Fortune at the Bottom of the Pyramid
C. K. Prahalad,Harvey Fruehauf +1 more
TL;DR: The Bottom of the Pyramid (BOP) market as discussed by the authors is the most exciting, fastest-growing new market in the world and it's where people least expect it: at the bottom of the pyramid.
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