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Journal ArticleDOI

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

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TLDR
Studying Dell's IdeaStorm community, serial ideators are found to be more likely than consumers with only one idea to generate an idea the organization finds valuable enough to implement, but they are unlikely to repeat their early success once their ideas are implemented.
Abstract
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of non-experts (consumers) over time. Despite its promises, little is known about the nature of an individual’s ideation efforts in such an online community. Studying Dell’s IdeaStorm community, serial ideators are found to be more likely than consumers with only one idea to generate an idea the organization find valuable enough to implement, but are unlikely to repeat their early success once their ideas are implemented. As ideators with past success attempt to again come up with ideas that will excite the organization, they instead end up proposing ideas similar to their ideas that were already implemented (i.e., they generate less diverse ideas). The negative effects of past success are somewhat mitigated for ideators with diverse commenting activity on others’ ideas. These findings highlight some of the challenges in maintaining an ongoing supply of quality ideas from the crowd over time.

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Journal ArticleDOI

How do we study crowdfunding? An overview of methods and introduction to new research agenda

Abstract: Abstract Purpose: Crowdfunding is a global phenomenon of rising significance and impact on different areas of business and social life, investigated across many academic disciplines. The goal of the article is to present the variety of methods applied in crowdfunding research, assess their strengths and weaknesses, offer the typology of methodological approaches, and suggest the most promising direction for further studies. Design/methodology: The paper is based on the review of the most recent academic and industry literature on crowdfunding and own analysis of data presented by crowdfunding platforms’ operators. Findings: The article incorporates interrelations of methods, goals of inquiries, and types of results propose a typology of methodological approaches that researchers currently apply to crowdfunding: from platform-centred to multi-sited. The authors discuss the advantages and limitations of the identified approaches with the use of multiple examples of recent and most influential studies from the field and propose the most urgent direction of future inquiries. Research limitations/implications: The overview renders crowdfunding studies more accessible for potential newcomers to the field and strengthens transdisciplinary discussion on crowdfunding. Despite the broad variety of the analyzed articles that reflect the newest trends, the sample is not representative in the statistical meanings of the term. Originality/value: The article offers the first review of methodologies applied in the transdisciplinary area of crowdfunding studies and connects it to broader methodological discussions about transdisciplinary research on the digital phenomena. The review strengthens the transdisciplinary dialog on crowdfunding.
Journal ArticleDOI

Estimating External Motivating Factors in Virtual Inter-Organizational Communities of Practice: Peer Effects and Organizational Influences

TL;DR: This research applies a novel econometric identification method to analyze a unique dataset collected from a virtual IOCoP in the financial trading sector and finds that external motivating factors from online peers and offline organizations are influential in determining community participation quantitatively as well as qualitatively.
Book ChapterDOI

Mastering Social Media in the Modern Business World

TL;DR: In this article, the authors argue that applying social media has the potential to enhance organizational performance and reach strategic goals in the social media age, and that the implementation of social media is required for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the modern business world.
BookDOI

Global Sourcing of Business Processes: History, Effects, and Future Trends

TL;DR: In this article, the authors review key drivers, trends and consequences of global sourcing of business processes, which is the sourcing of administrative and more knowledge-intensive processes from globally dispersed locations.
Journal ArticleDOI

Risks and Returns in Crowdlending

TL;DR: In this paper, the authors investigate whether peer-to-peer crowdlending to businesses provides investors with returns consistent with the level of risk borne, and they show that the returns are inversely related to loans' riskiness, suggesting that on average, crowdfunded loans are mispriced.
References
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MonographDOI

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Journal ArticleDOI

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