Journal ArticleDOI
The Different Roles of Product Appearance in Consumer Choice
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TLDR
In this paper, the authors identified six different roles of product appearance for consumers: (1) communication of aesthetic, (2) symbolic, (3) functional, and (4) ergonomic information; (5) attention drawing; and (6) categorization.About:
This article is published in Journal of Product Innovation Management.The article was published on 2005-01-01. It has received 829 citations till now. The article focuses on the topics: Product proliferation & New product development.read more
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Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations
TL;DR: In this paper, the influence of packaging design on taste impressions was examined and it was found that associations portrayed by shape curvature in particular transfer to taste experiences, but that these effects are most pronounced for participants with a sensitivity to design.
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New Product Design: Concept, Measurement, and Consequences
TL;DR: In this article, the authors define product design and its dimensions and investigate the impact of these design dimensions on purchase intention, word of mouth, and willingness to pay, finding that the design dimensions positively influence willingness to buy and also have a positive effect on product intention and word-of-mouth.
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What makes a destination beautiful? Dimensions of tourist aesthetic judgment
TL;DR: In this paper, a two-stage analysis of semi-structured interview data from a theoretical sample of 57 individuals yielded 21 aesthetic dimensions that were categorized into nine themes: Scale, Time, Condition, Sound, Balance, Diversity, Novelty, Shape, and Uniqueness.
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Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale
TL;DR: A 20-item seven-dimension SSTQUAL scale was developed that includes functionality, enjoyment, security, assurance, design, convenience, and customization and demonstrates sound psychometric properties based on findings from various reliability and validity tests.
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A framework identifying the gaps between customers' expectations and their perceptions in green products
Shih Chang Tseng,Shiu Wan Hung +1 more
TL;DR: In this article, the authors adopt the service quality model for drafting a model describing the gaps existing between consumers' expectations and their perceptions, and adopt the notion of SERVQUAL instrument to develop a green product instrument for measuring these gaps.
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Possessions and the extended self.
TL;DR: In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.
Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
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Basic objects in natural categories
TL;DR: In this paper, the authors define basic objects as those categories which carry the most information, possess the highest category cue validity, and are the most differentiated from one another, and thus the most distinctive from each other.
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Hedonic Consumption ; Emerging Concepts, Methods and Propositions
TL;DR: In this paper, the authors define hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience.
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Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.