Journal ArticleDOI
Design of Robust New Products under Variability: Marketing Meets Design*
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In this paper, a multi-objective genetic algorithm (MOGA) was used to identify robust and optimal designs for a handheld power tool based on product performance and consumer preferences.About:
This article is published in Journal of Product Innovation Management.The article was published on 2005-03-01. It has received 84 citations till now. The article focuses on the topics: Product design & New product development.read more
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Perspective: The Emergence of Product Design as a Field of Marketing Inquiry†
Michael G. Luchs,K. Scott Swan +1 more
TL;DR: A conceptual model of product design is proposed and definitions for (a) product design and (b) the product design process are offered and suggestions for future research on product design are offered.
Journal ArticleDOI
Beyond conjoint analysis: Advances in preference measurement
Oded Netzer,Olivier Toubia,Eric T. Bradlow,Ely Dahan,Theodoros Evgeniou,Fred M. Feinberg,Eleanor Mcdonnell Feit,Sam K. Hui,Joseph Johnson,John Liechty,James B. Orlin,Vithala R. Rao +11 more
TL;DR: In this paper, the authors present a framework for preference measurement that views preference measurement as comprising three interrelated components: (1) the problem that the study is ultimately intended to address; (2) the design of the preference measurement task and the data collection approach; (3) the specification and estimation of a preference model, and the conversion into action.
Posted Content
Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets
TL;DR: In this article, a unified methodology for product line optimization that coordinates positioning and design models to achieve realizable firm-level optima is presented. But the method is managerially valuable, as it yields product line solutions efficiently, accounting for marketing-based preference heterogeneity as well as engineering-based constraints on which product attributes can be realized.
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Perspective: A Review of Marketing Research on Product Design with Directions for Future Research
TL;DR: The authors illustrate an approach for exploring research opportunities based on current and emerging industry trends, such as sustainability, the sharing economy, and the emergence of consumer-oriented health and performance management products, based on a review of 252 articles drawn from eight of the academic journals most influential to marketing thought.
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Preference Inconsistency in Multidisciplinary Design Decision Making
TL;DR: A framework for understanding preference inconsistencies, within and across individual users, is offered and examples of three components of this new framework are given: comparative, internal, and external inconsistencies across users.
References
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Book
Genetic algorithms in search, optimization, and machine learning
TL;DR: In this article, the authors present the computer techniques, mathematical tools, and research results that will enable both students and practitioners to apply genetic algorithms to problems in many fields, including computer programming and mathematics.
Book
Adaptation in natural and artificial systems
TL;DR: Names of founding work in the area of Adaptation and modiication, which aims to mimic biological optimization, and some (Non-GA) branches of AI.
Book
Multi-Objective Optimization Using Evolutionary Algorithms
Kalyanmoy Deb,Deb Kalyanmoy +1 more
TL;DR: This text provides an excellent introduction to the use of evolutionary algorithms in multi-objective optimization, allowing use as a graduate course text or for self-study.
Book
Evolutionary algorithms for solving multi-objective problems
TL;DR: This paper presents a meta-anatomy of the multi-Criteria Decision Making process, which aims to provide a scaffolding for the future development of multi-criteria decision-making systems.
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