Journal ArticleDOI
Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
Françoise Simon,Vesselina Tossan +1 more
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TLDR
Zhang et al. as mentioned in this paper provided a conceptualization of the gratifications derived from brand-consumer interactions, referred to as Brand-Consumer Social Sharing Value (BCSV), using a sample of brands' Facebook page users.About:
This article is published in Journal of Business Research.The article was published on 2018-04-01. It has received 170 citations till now. The article focuses on the topics: Brand community & Customer engagement.read more
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The role of live streaming in building consumer trust and engagement with social commerce sellers
TL;DR: In this article, a comprehensive framework was proposed to examine the relationship among customers' perceived value of live streaming, customer trust, and engagement, while utilitarian and hedonic values are shown to affect customer engagement indirectly through customer trust in products and trust in sellers sequentially.
Journal ArticleDOI
The effect of social media marketing activities on brand awareness, brand image and brand loyalty
TL;DR: In this article, the authors examined the effect of social media marketing activities on brand awareness, brand image and brand loyalty, and found that brand awareness and brand image have a significant effect on brand loyalty.
Journal ArticleDOI
Brand co-creation through social commerce information sharing: The role of social media
TL;DR: In this paper, a socio-technical theory was used to build a model of brand co-creation with key antecedents, including social commerce information sharing, social support, and relationship quality, with privacy concerns as a moderator.
Journal ArticleDOI
Customer engagement in social media: a framework and meta-analysis
Fernando de Oliveira Santini,Wagner Junior Ladeira,Diego Costa Pinto,Márcia Maurer Herter,Cláudio Hoffmann Sampaio,Barry J. Babin +5 more
TL;DR: In this paper, the authors examined customer engagement in social media using a meta-analytic model of 814 effect sizes across 97 studies involving 161,059 respondents and found that customer engagement is driven by satisfaction, positive emotions, and trust, but not by commitment.
Journal ArticleDOI
Customers’ motivation to engage with luxury brands on social media
TL;DR: This paper developed a theoretical framework for the motivations of customers' cognitive, emotional and behavioral engagement with luxury brands, identifying 13 motivations grouped into six macro-dimensions: perceived content relevancy (brand news, post quality, and celebrity endorsement), brand-customer relationship (brand love, and brand ethereality), hedonic (entertainment), aesthetic (design appeal), socio-psychological (actual self-congruency, status signaling, and enhance and maintain face), brand equity (perceived brand quality), and technology factors (ease of use and convenience
References
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Journal ArticleDOI
Common method biases in behavioral research: a critical review of the literature and recommended remedies.
TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
Journal ArticleDOI
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
TL;DR: In this paper, a model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation, in turn, is believed to influence attitude change and purchase i...
Journal ArticleDOI
Accounting for common method variance in cross-sectional research designs.
TL;DR: A model is presented that allows partial correlation analysis to adjust the observed correlations for CMV contamination and determine if conclusions about the statistical and practical significance of a predictor have been influenced by the presence of CMV.
Book
The social psychology of groups
John W. Thibaut,Harold H. Kelley +1 more
TL;DR: In this article, the authors focus on patterns of interdependence and assume that these patterns play an important causal role in the processes, roles, and norms of relationships in interpersonal relations.
Posted Content
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
TL;DR: The authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumer-Brand bonds.
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