Journal ArticleDOI
Effects of Interactivity on Website Involvement and Purchase Intention
TLDR
Results indicate that websites with a high level of active control lead to cognitive involvement and, in some instances, affective involvement on websites with reciprocal communication.Abstract:
This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts are moderated by the type of products featured on websites. In a laboratory experiment, 186 participants were asked to perform purchasing tasks of non-fictional books or greeting cards on websites of varying levels of interactivity. Results indicate that websites with a high level of active control lead to cognitive involvement and, in some instances, affective involvement. Websites with reciprocal communication lead to affective involvement for functional products but not expressive products. Responses from the participants also reveal that an increase in website involvement leads to higher purchase intention. Implications for research and practice are discussed.read more
Citations
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Journal ArticleDOI
What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences
TL;DR: A model to investigate the effects of technological features of social commerce on customers' virtual experiences and subsequently their participation intention indicates that social commerce intention is determined by social support, social presence and flow experiences.
Journal ArticleDOI
The impact of trust and perceived risk on internet banking adoption in India
TL;DR: In this paper, an extended TAM incorporating security and privacy-related issues for internet banking adoption is conceptualized, and the role of the bank web site is considered as a key determinant of perceived risk and of perceived ease of use in the context of internet banking services.
Journal ArticleDOI
Investigating the impact of social media advertising features on customer purchase intention
TL;DR: This study aims to identify and test the main factors related to social media advertising that could predict purchase intention and provide a number of theoretical and practical guidelines on how marketers can effectively plan and implement their ads over social media platforms.
Journal ArticleDOI
Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions
Yong Liu,Hongxiu Li,Feng Hu +2 more
TL;DR: The results show that personality factors of instant gratification, normative evaluation and impulsiveness are key determinants of urge to buy impulsively, while perceived website cues of visual appeal, website ease of use and product availability are important precursors.
Journal ArticleDOI
The state of immersive technology research: A literature analysis
Ayoung Suh,Jane Prophet +1 more
TL;DR: A systematic literature review of immersive technology research in diverse settings, including education, marketing, business, and healthcare, identifies existing gaps in the current literature and suggests future research directions with specific research agendas.
References
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Book
Statistical Power Analysis for the Behavioral Sciences
TL;DR: The concepts of power analysis are discussed in this paper, where Chi-square Tests for Goodness of Fit and Contingency Tables, t-Test for Means, and Sign Test are used.
Book
Design and Analysis - A Researcher's Handbook
TL;DR: Within-subject and mixed designs of Factorial Design have been studied in this article, where the Principal Two-Factor Within-Factor Effects and Simple Effects have been used to estimate the effect size and power of interaction components.
Journal ArticleDOI
Measuring the Involvement Construct
TL;DR: The Personal In-volvement Inventory was developed over four data sets of 268 undergraduate psychology students, two data set of 49 MBA students, and two data sets with 57 clerical and administrative staff members as mentioned in this paper.
Journal ArticleDOI
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
TL;DR: In this paper, the authors developed a scale measuring both values obtained from the pervasive consumption experience of shopping and found that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables.
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