Journal ArticleDOI
Gamers just want to have fun? Toward an understanding of the online game acceptance
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TLDR
In this paper, the authors examined the factors affecting the acceptance of an entertainment medium, particularly online games, by expanding the technology acceptance model and found that perceived usefulness, enjoyment, and economic value had a positive influence on attitude toward gaming, whereas perceived ease of use was not a significant predictor.Abstract:
This study sought to examine the factors affecting the acceptance of an entertainment medium, particularly online games, by expanding the technology acceptance model. To measure factors affecting the acceptance of online games, we fielded a survey with 244 gamers serving as respondents. Perceived usefulness, enjoyment, and economic value were found to have a positive influence on attitude toward gaming, whereas perceived ease of use was not a significant predictor. In addition, we found that gender and game type (multiplayer or not) showed differing patterns of results. Interestingly, perceptions of mass acceptance of gaming were found to have a negative effect on attitude toward online games. Theoretical and practical implications of these findings are discussed.read more
Citations
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Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context
Ji-Won Moon,Young-Gul Kim +1 more
TL;DR: This study introduces playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance and extends and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
Journal ArticleDOI
Why do people play games? A meta-analysis
Juho Hamari,Lauri Keronen +1 more
TL;DR: It can be posited that games are multi-purpose ISs which nevertheless rely on hedonic factors, even in the pursuit of instrumental outcomes, as well as the ways in which they are used.
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"Why pay premium in freemium services?" A study on perceived value, continued use and purchase intentions in free-to-play games
TL;DR: Support for the "Demand Through Inconvenience" -hypothesis is found, indicating that the higher the enjoyment of the freemium service, the lower the intentions to purchase premium content but higher intention to use the service overall.
Journal ArticleDOI
Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance
TL;DR: In this paper, the authors analyzed how using social media affects a company's business performance from a digital engagement perspective from a marketing and advertising point of view, and found that many companies now use social media such as Facebook for advertising and marketing purposes.
Journal ArticleDOI
Impact of online gamers personality traits on interdependence, network convergence, and continuance intention
TL;DR: This study is the first to examine how personality traits are related to interdependence and network convergence, which fuel continuance intention of online gamers, and finds that extraversion and openness are positively related tointerdependenceand network convergence.
References
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Perceived Usefulness, Perceived Ease of Use, and User
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
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Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
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User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.
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Comparative fit indexes in structural models
TL;DR: A new coefficient is proposed to summarize the relative reduction in the noncentrality parameters of two nested models and two estimators of the coefficient yield new normed (CFI) and nonnormed (FI) fit indexes.
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On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
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