Journal ArticleDOI
How to achieve consumer continuance intention toward branded apps—from the consumer–brand engagement perspective
Tang Qing,Du Haiying +1 more
TLDR
Wang et al. as discussed by the authors investigated how branded apps achieve consumer continuance intention from the perspective of consumer-brand engagement (CBE) and found that perceived informational usefulness serve as a utilitarian motivation, while perceived entertainment and social presence as hedonic motivations.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2021-05-01. It has received 27 citations till now. The article focuses on the topics: Brand engagement & Continuance.read more
Citations
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Journal ArticleDOI
The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
TL;DR: In this paper , the main factors that determine users' continuance intention to use social mobile Apps, considering two utilitarian (i.e., perceived usefulness, perceived ease of use) variables and a hedonic variable, were analyzed.
Journal ArticleDOI
Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow
TL;DR: In this article, the authors investigated the antecedents and outcomes of consumer engagement through AR apps and suggested a new conceptual model to examine how consumer engagement is shaped via AR apps, which eventually leads to a positive attitude towards brand and brand usage intent.
Journal ArticleDOI
Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow
TL;DR: In this paper , the antecedents and outcomes of consumer engagement through AR apps were investigated and a new conceptual model was proposed to examine how consumer engagement is shaped via AR apps, which eventually leads to a positive attitude towards brand and brand usage intent.
Journal ArticleDOI
Predictors of continuance intention of online food delivery services: gender as moderator
TL;DR: In this paper , the authors identify the main antecedents leading to the formation of the male and female customers' continuance intention of using online food delivery services (OFDS) in the restaurant industry.
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Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers
TL;DR: In this article , the authors investigated the mechanisms through which retail mobile-app cognitions are translated into spatial presence experience and subsequently result in customer engagement under the parasol of the hierarchy-of-effects model and the situated cognition theory.
References
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Perceived Usefulness, Perceived Ease of Use, and User
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI
Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Journal ArticleDOI
Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Journal ArticleDOI
SPSS and SAS procedures for estimating indirect effects in simple mediation models.
TL;DR: It is argued the importance of directly testing the significance of indirect effects and provided SPSS and SAS macros that facilitate estimation of the indirect effect with a normal theory approach and a bootstrap approach to obtaining confidence intervals to enhance the frequency of formal mediation tests in the psychology literature.
Related Papers (5)
Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal Perspectives
Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment
Chia-Ying Li,Yu-Hui Fang +1 more
Facilitation of consumer loyalty toward branded applications: The dual-route perspective
Timmy H. Tseng,Crystal T. Lee +1 more