Journal ArticleDOI
Influencing Consumer Responses to Highly Aesthetic Products: The Role of Mindsets
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In this article, the authors propose that consumers will respond more favorably to a highly aesthetic product when they are in an abstract, rather than a concrete, mindset, and apply various mindset manipulations to support their hypothesis.About:
This article is published in Journal of Retailing.The article was published on 2021-09-01. It has received 2 citations till now. The article focuses on the topics: Product design & Product (category theory).read more
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Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
Ihwan Ghazali,Salwa Hanim Abdul-Rashid,Siti Zawiah Md Dawal,Hideki Aoyama,Novita Sakundarini,Fu Haw Ho,Safarudin Gazali Herawan +6 more
TL;DR: In this article, the influence of cultural values on the green products design in Malaysia and Indonesia was identified, and the collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling.
Journal ArticleDOI
Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population
TL;DR: In this paper , the authors explored how stimulus-organization-behavior-consequence framework can be used to assess the impact of product experience, website experience, and delivery experience on their online grocery shopping experience, which further strengthened seniors' satisfaction and impacts their web store loyalty.
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Posted Content
Goal-Attribute Compatibility in Consumer Choice
TL;DR: In this paper, the authors examined the impact of goal orientation on consumer preferences in three different contexts: (a) hedonic versus utilitarian attributes, (b) performance versus reliability attributes, and (c) attractive versus unattractive (good vs. bad) attributes.
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New Product Design: Concept, Measurement, and Consequences
TL;DR: In this article, the authors define product design and its dimensions and investigate the impact of these design dimensions on purchase intention, word of mouth, and willingness to pay, finding that the design dimensions positively influence willingness to buy and also have a positive effect on product intention and word-of-mouth.
Journal ArticleDOI
Goal–Attribute Compatibility in Consumer Choice
TL;DR: In this paper, the authors examined the impact of goal orientation on consumer preferences in three different contexts: (a) hedonic versus utilitarian attributes, (b) performance versus reliability attributes, and (c) attractive versus unattractive (good vs. bad) attributes.
Journal ArticleDOI
Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences
TL;DR: The authors show that direct product experiences (e.g., product trials) and indirect product experiences result in different levels of mental construal and product preferences, and that the effect of product experience can be attenuated by encouraging consumers to think concretely prior to product exposure and by asking consumers to choose products for others instead of themselves.
Journal ArticleDOI
“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
Ann Kronrod,Shai Danziger +1 more
TL;DR: This paper found that reading a review containing figurative language increases choice of hedonic over utilitarian options, and showed that consumers use figurative languages more when sharing experiences about hedonics than utilitarian consumption.