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Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysis
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TLDR
In this article, the effect of several moderators on the relationship between cause-related marketing and consumers' purchase intentions (PI) has been analyzed in a fragmented way within the mainstream literature.Citations
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Innovation, environmental sustainability and economic development: DEA-Bootstrap and multilevel analysis to compare two regions
Stefano Bresciani,Rosa Puertas,Alberto Ferraris,Alberto Ferraris,Alberto Ferraris,Gabriele Santoro +5 more
TL;DR: In this paper, the authors proposed the use of DEA-Bootstrap and the Malmquist Index to analyse the innovation efficiency level in Spanish and Italian regions during the period 2004-2012.
Journal ArticleDOI
Factors influencing user participation in social media: Evidence from twitter usage during COVID-19 pandemic in Saudi Arabia
TL;DR: In this article, the authors developed and tested a theoretical model to establish the effect of several factors with survey data collected during the COVID-19 pandemic, in Saudi Arabia, in order to determine how people participate and how their involvement can be promoted on social media sites.
Journal ArticleDOI
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity
TL;DR: In this article, the authors examined the relationship between knowledge-sharing activities of the firm and its innovation capability, and found that knowledge sharing activities across subsidiaries of multinational firms are important for product and process innovation.
Journal ArticleDOI
Influence of fast-food restaurant service quality and its dimensions on customer perceived value, satisfaction and behavioural intentions
TL;DR: The authors investigated the effect of fast-food restaurant service quality (compound effect of food quality, physical environment quality and employee service quality) and its dimensions (when acting independently) on customer perceived value, satisfaction and behavioural intentions.
Journal ArticleDOI
Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior
TL;DR: In this paper, the authors examined the digital transformation effects of artificial intelligence (AI)-based facial and music biometrics on customers' cognitive and emotional states, and how these effects influence their behavioral responses in terms of value creation.
References
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Book
A technique for the measurement of attitudes
TL;DR: The instrument to be described here is not, however, indirect in the usual sense of the word; it does not seek responses to items apparently unrelated to the attitudes investigated, and seeks to measure prejudice in a manner less direct than is true of the usual prejudice scale.
Journal Article
Strategy and society: the link between competitive advantage and corporate social responsibility.
Michael E. Porter,Mark R. Kramer +1 more
TL;DR: A fundamentally new way is proposed to look at the relationship between business and society that does not treat corporate growth and social welfare as a zero-sum game and introduces a framework that individual companies can use to identify the social consequences of their actions.
Posted Content
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
Journal ArticleDOI
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen,C. B. Bhattacharya +1 more
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
Journal ArticleDOI
Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence
TL;DR: The authors formally developed a model of giving in which altruism is not "pure." In particular, people are assumed to get a "warm glow" from giving, and this model generates identifiable comparative statics results that show that crowding out of charity is incomplete and that government debt will have Keynesian effects.
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