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Running experiments on Amazon Mechanical Turk

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TLDR
The authors presented new demographic data about the Mechanical Turk subject population, reviewed the strengths of Mechanical Turk relative to other online and offline methods of recruiting subjects, and compared the magnitude of effects obtained using Mechanical Turk and traditional subject pools.
Abstract
Although Mechanical Turk has recently become popular among social scientists as a source of experimental data, doubts may linger about the quality of data provided by subjects recruited from online labor markets. We address these potential concerns by presenting new demographic data about the Mechanical Turk subject population, reviewing the strengths of Mechanical Turk relative to other online and offline methods of recruiting subjects, and comparing the magnitude of effects obtained using Mechanical Turk and traditional subject pools. We further discuss some additional benefits such as the possibility of longitudinal, cross cultural and prescreening designs, and offer some advice on how to best manage a common subject pool.

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Journal ArticleDOI

Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk

TL;DR: It is shown that respondents recruited in this manner are often more representative of the U.S. population than in-person convenience samples but less representative than subjects in Internet-based panels or national probability samples.
Journal ArticleDOI

Conducting behavioral research on Amazon's Mechanical Turk.

TL;DR: It is shown that when taken as a whole Mechanical Turk can be a useful tool for many researchers, and how the behavior of workers compares with that of experts and laboratory subjects is discussed.
Journal ArticleDOI

Inside the Turk Understanding Mechanical Turk as a Participant Pool

TL;DR: The characteristics of Mechanical Turk as a participant pool for psychology and other social sciences, highlighting the traits of the MTurk samples, why people become Mechanical Turk workers and research participants, and how data quality on Mechanical Turk compares to that from other pools and depends on controllable and uncontrollable factors as mentioned in this paper.
Journal ArticleDOI

Data collection in a flat world: the strengths and weaknesses of mechanical turk samples

TL;DR: The authors compared Mechanical Turk participants with community and student samples on a set of personality dimensions and classic decision-making biases and found that MTurk participants are less extraverted and have lower self-esteem than other participants, presenting challenges for some research domains.
Journal ArticleDOI

Beyond the Turk: Alternative platforms for crowdsourcing behavioral research

TL;DR: This article found that participants on both platforms were more naive and less dishonest compared to MTurk participants, and ProA and CrowdFlower participants produced data quality that was higher than CF's and comparable to M-Turk's.
References
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