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Selling second-hand luxury: Empowerment and enactment of social roles

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In this article, the authors examined the meanings and values attached to the process of selling luxury goods and found that consumers who sold used luxury items enabled a perceived higher social status and for others it contributed to the boosting of their role as a sustainable consumer.
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This article is published in Journal of Business Research.The article was published on 2020-08-01 and is currently open access. It has received 49 citations till now.

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Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise

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A game-theoretic approach for pricing in a closed-loop supply chain considering product exchange program and a full-refund return policy: a case study of Iran

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Luxury Brands, Consumer Behaviour, and Sustainability

TL;DR: In this article, the value of sustainable luxury for consumers and for brands and highlights how green became gold is discussed, and how sustainable luxury became gold for the younger generations of clients.
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The impact of age stereotype threats on older consumers’ intention to buy masstige brand products

TL;DR: In this article , the authors explored the relationship between old-age stereotyping and older consumers' masstige product consumption, specifically, their intention to purchase mas stige brand products with a focus on their motivational drives from an identity-signaling perspective.
References
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Possessions and the extended self.

TL;DR: In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.
Journal ArticleDOI

Analysis and Interpretation of Qualitative Data in Consumer Research

TL;DR: In this paper, the authors present a framework for thinking about the fundamental activities of inference and interpretation by researchers using qualitative data, and suggest metaphor and other literary devices as models for understanding the meanings of others, identifying patterns in these meanings, and representing how systems of meanings reproduce culture.
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Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

TL;DR: The authors analyzes the movement of cultural meaning theoretically, showing both where cultural meaning is resident in the contemporary North American consumer system and the means by which this meaning is transferred from one location in this system to another.
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The theory of the leisure class; an economic study of institutions

TL;DR: Aims to challenge some of man's cherished standards of behavior, with devastating wit and satire.
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Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand

TL;DR: In this article, the nature of the problem is discussed and the bandwagon effect and the snob effect are discussed. And the Veblen effect and mixed effects are discussed as well as the conclusion of the conclusion.
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Q1. What contributions have the authors mentioned in the paper "Selling second-hand luxury: empowerment and enactment of social roles" ?

This paper examines meanings and values attached to the process of selling luxury goods. 

Theoretical contribution and future research Third, their research adds to the sustainable luxury literature ( Achabou & Dekhili, 2013 ; Turunen & Leipämaa-Leskinen, 2015, Kessous & Valette-Florence, 2019 ) by demonstrating additional motivations to the disposal of luxury goods ( Lee et al., 2015 ): besides extending the lifecycle of products, enacting the role of responsible citizens who purchase durable goods that last and have a re-sell value. Future research could delve deeper into this new value creation process that takes place on alternative markets such as second-hand or renting, in countries with different perspectives on luxury and sustainability, as well as in product categories that are more gender specific ( such as the watch sector ). In addition, with future research, the limitations of their study could be supplemented: Besides collecting larger data sets from multicultural contexts, both genders could be included in the data collection. 

The process of disposing through selling entails erasing personal meaning and memories, toning down the emotional value, and evaluating in a rational way the economic value of the good. 

Truth is, The authorpossess at the same time only four bags, of which two is always ready to be sold and updated to new one.” (B, 20’s)Being involved in the luxury second-hand market requires an increasing level of knowledge about pricing, changing trends, brands, and iconic pieces. 

Two directions have already been explored by luxury brands: limiting the quantities of certain models on the market, limited editions being very often more expensive on the second-hand market than when purchased first-hand in the boutiques;limiting the products sold on private sales that very often end up on the second-hand market without being used, or putting a marker identifying the item as a private sales item. 

For instance, the calculative B is involved in the act of buying and selling for symbolic reasons and especially for status boost:“I like to always have the IT-bag, which means that The authorneed to surf on the wave all the time with buying and selling. 

In the negotiation room, sellers-purchasers perform a social role game: sellers have the decision-making power (Dion & Borraz, 2019). 

Luxury conglomerates have started getting involved in the new second-hand business models: Richemont acquired Watchfinder in 2018 and many high-end jewelers such as Cartier have opened outlets specialized in the restauration of second-hand and vintage jewels. 

In this sample, informants who were concerned about safeguarding their eco-friendly lifestyle without compromising on style and fashionability, were often both buyers and sellers of secondhand luxury goods. 

In this sample, informants who were concerned about safeguarding their eco-friendly lifestyle without compromising on style and fashionability, were often both buyers and sellers of secondhand luxury goods. 

I do not throw away; The authorsell.” (L, 30’s)Their findings demonstrate that selling luxury goods brings value to the sellers in a unique way, related to both the nature of the good and the nature of the activity. 

This suggests that disposing of luxury goods through selling is a meaningful process that has a personal resonance to the seller. 

In the same vein, selling luxury goods with sustainability motives allows a way of being seen as a better consumer, a smarter consumer, and a greener consumer. 

Berthon et al. (2009) put forward this personal and experiential dimension of luxury, which is often overshadowed by the symbolic and social dimensions. 

More precisely, Lee et al. (2015) suggest that values engendered by luxury possessions – cognitive (quality and economic) and emotional (symbolic and experiential) – create a perceived switching cost upon disposition. 

luxury consumers might feel guilty regarding their “superfluous” consumption and selling pre-owned luxury might be a compensatory behaviour and a way to alleviate moral concerns:“I feel concerned sometimes that The authorspend so much on luxury handbags. 

When the item is priced and displayed online, the good is removed from the wardrobe, placed in its box and put aside until the moment it will be purchased. 

For some sellers, the act of selling second-hand luxury items bestows on the seller the perception ofbelonging to a higher echelon social status, as they would never indulge in the purchase for themselves.