Journal ArticleDOI
Pre-loved luxury: identifying the meanings of second-hand luxury possessions
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TLDR
In this paper, the authors identify the meanings attached to second-hand luxury possessions in the context of fashion and specifically in the case of luxury accessories, and highlight how consumers are able to achieve luxury experiences even without exclusive service.Abstract:
Purpose – The purpose of this study is to shed light on the consumption of second-hand luxury brands, identifying the meanings attached to second-hand luxury possessions in the context of fashion and, specifically, in the case of luxury accessories. Prior discussions of luxury consumption and marketing have focused on brand-new luxury goods, thus largely neglecting the emergence of markets for used luxury products. Design/methodology/approach – The empirical data for this study were generated through interviews with ten Finnish women and through fashion blogs concerning luxury goods that are bought second-hand. Findings – The findings show that second-hand luxury possessions are characterized by five different meaning themes: Sustainable Choice, Real Deal, Pre-loved Treasure, Risk Investment and Unique Find. The study highlights how consumers are able to achieve luxury experiences even without exclusive service, as the informants attached meanings of luxury to second-hand luxury possessions, especially wi...read more
Citations
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
TL;DR: In this article, the evolution of brand management research over the past 25 years, as reported in the Journal of Product and Brand Management (JPBM), has been analyzed and highlighted, highlighting the current challenges the discipline faces and suggest future research avenues that will enrich brand management knowledge.
Journal ArticleDOI
Sustainable Luxury Marketing: A Synthesis and Research Agenda
TL;DR: In this paper, the authors examine the state of sustainable luxury research in marketing and consumer behavior by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable-luxury marketing.
Journal ArticleDOI
Sustainable Retailing in the Fashion Industry: A Systematic Literature Review
TL;DR: In this paper, the authors identify the main perspectives of research on sustainable retailing in the fashion industry and conduct a systematic review of the relevant published literature in this field, finding that the most prominent areas in the field are sustainable retail in disposable fashion, fast fashion, slow fashion, green branding and eco-labeling; retailing of secondhand fashion; reverse logistics in fashion retailing; and emerging retailing opportunities in e-commerce.
Journal ArticleDOI
The role of fashionability in second-hand shopping motivations
TL;DR: In this paper, the authors explore modern consumer second-hand shopping behavior and motivations, including fashionability, and find that the vast majority (83%) of shoppers are driven by fashion when shopping in secondhand stores.
Journal ArticleDOI
Online second-hand shopping motivation – Conceptualization, scale development, and validation
TL;DR: Wang et al. as mentioned in this paper conceptualized, developed, and validated a scale to measure online second-hand shopping motivation (OSSM), which consists of three second-order factors and nine first-order dimensions: economic motivation, bargaining power, and critical orientation, convenience motivation, usefulness and ease of use, and ideological motivation.
References
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TL;DR: In this paper, a theoretical framework of the brand-luxury construct that leads to a specification of the dimensions of luxury as applied to brands is discussed, along with a consideration of the theoretical and practical implications regarding the symbolic use of luxury brands for the public policymaker and consumer.
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