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Selling second-hand luxury: Empowerment and enactment of social roles

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In this article, the authors examined the meanings and values attached to the process of selling luxury goods and found that consumers who sold used luxury items enabled a perceived higher social status and for others it contributed to the boosting of their role as a sustainable consumer.
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This article is published in Journal of Business Research.The article was published on 2020-08-01 and is currently open access. It has received 49 citations till now.

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Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

TL;DR: In this article, the authors propose that purchasing luxury can be a unique means to engage in sustainable consumption because high-end products are particularly durable, and six studies examine the sustainability of h...
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Conceptualizing unconventional luxury

TL;DR: In this paper, the authors focus on how consumers may experience, give, produce, or share luxury, and what luxuriousness implies, and how consumers can experience and give, give and share luxury.
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New forms of luxury consumption in the sharing economy

TL;DR: In this paper, the authors examined new forms of luxury consumption which includes on-demand and the product-service economy, second-hand consumption, and co-ownership, and identified value hedonism, hedonistic egoism, and hedonic escalation as drivers of such consumption.
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Proud to be sustainable: Upcycled versus recycled luxury products

TL;DR: In this article, the authors explored consumers' responses to upcycled and recycled luxury products and found that consumers might attribute higher feelings of pride and greater novelty to an up-cycled good than to a recycled good.
References
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Exploring consumer status and conspicuous consumption

TL;DR: In this article, the relationship between status consumption and conspicuous consumption is examined and the main focus of the main study examines the theoretical and empirical separation of consumers' status consumption from conspicuous consumption.
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A naturalistic inquiry into buyer and seller behavior at a swap meet

TL;DR: In this article, naturalistic inquiry is used for exploring emergent themes in buyer and seller behavior at a swap meet, including freedom versus rules, boundaries versus transitions, competition versus cooperation, and sacred versus profane.
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Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems

TL;DR: In this paper, the authors discuss laddering as a possible method to obtain estimates of consumption-relevant cognitive structures which will have predictive validity, and four criteria for valid measurement are derived and applied, which refer to data collection, coding, and analysis.
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Aesthetics and ephemerality: Observing and preserving the luxury brand

TL;DR: The authors explores the value dimensionality of luxury brands, differentiates among different types of brands, and proposes a typology to help firms understand the managerial implications and challenges of each type.
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Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior

TL;DR: In this article, the authors examined the impact of a number of psychological factors on consumers' propensity to engage in the “bandwagon” type of luxury consumption, and empirically confirmed a conceptual model of bandwagon consumption of luxury products.
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Frequently Asked Questions (18)
Q1. What contributions have the authors mentioned in the paper "Selling second-hand luxury: empowerment and enactment of social roles" ?

This paper examines meanings and values attached to the process of selling luxury goods. 

Theoretical contribution and future research Third, their research adds to the sustainable luxury literature ( Achabou & Dekhili, 2013 ; Turunen & Leipämaa-Leskinen, 2015, Kessous & Valette-Florence, 2019 ) by demonstrating additional motivations to the disposal of luxury goods ( Lee et al., 2015 ): besides extending the lifecycle of products, enacting the role of responsible citizens who purchase durable goods that last and have a re-sell value. Future research could delve deeper into this new value creation process that takes place on alternative markets such as second-hand or renting, in countries with different perspectives on luxury and sustainability, as well as in product categories that are more gender specific ( such as the watch sector ). In addition, with future research, the limitations of their study could be supplemented: Besides collecting larger data sets from multicultural contexts, both genders could be included in the data collection. 

The process of disposing through selling entails erasing personal meaning and memories, toning down the emotional value, and evaluating in a rational way the economic value of the good. 

Truth is, The authorpossess at the same time only four bags, of which two is always ready to be sold and updated to new one.” (B, 20’s)Being involved in the luxury second-hand market requires an increasing level of knowledge about pricing, changing trends, brands, and iconic pieces. 

Two directions have already been explored by luxury brands: limiting the quantities of certain models on the market, limited editions being very often more expensive on the second-hand market than when purchased first-hand in the boutiques;limiting the products sold on private sales that very often end up on the second-hand market without being used, or putting a marker identifying the item as a private sales item. 

For instance, the calculative B is involved in the act of buying and selling for symbolic reasons and especially for status boost:“I like to always have the IT-bag, which means that The authorneed to surf on the wave all the time with buying and selling. 

In the negotiation room, sellers-purchasers perform a social role game: sellers have the decision-making power (Dion & Borraz, 2019). 

Luxury conglomerates have started getting involved in the new second-hand business models: Richemont acquired Watchfinder in 2018 and many high-end jewelers such as Cartier have opened outlets specialized in the restauration of second-hand and vintage jewels. 

In this sample, informants who were concerned about safeguarding their eco-friendly lifestyle without compromising on style and fashionability, were often both buyers and sellers of secondhand luxury goods. 

In this sample, informants who were concerned about safeguarding their eco-friendly lifestyle without compromising on style and fashionability, were often both buyers and sellers of secondhand luxury goods. 

I do not throw away; The authorsell.” (L, 30’s)Their findings demonstrate that selling luxury goods brings value to the sellers in a unique way, related to both the nature of the good and the nature of the activity. 

This suggests that disposing of luxury goods through selling is a meaningful process that has a personal resonance to the seller. 

In the same vein, selling luxury goods with sustainability motives allows a way of being seen as a better consumer, a smarter consumer, and a greener consumer. 

Berthon et al. (2009) put forward this personal and experiential dimension of luxury, which is often overshadowed by the symbolic and social dimensions. 

More precisely, Lee et al. (2015) suggest that values engendered by luxury possessions – cognitive (quality and economic) and emotional (symbolic and experiential) – create a perceived switching cost upon disposition. 

luxury consumers might feel guilty regarding their “superfluous” consumption and selling pre-owned luxury might be a compensatory behaviour and a way to alleviate moral concerns:“I feel concerned sometimes that The authorspend so much on luxury handbags. 

When the item is priced and displayed online, the good is removed from the wardrobe, placed in its box and put aside until the moment it will be purchased. 

For some sellers, the act of selling second-hand luxury items bestows on the seller the perception ofbelonging to a higher echelon social status, as they would never indulge in the purchase for themselves.