Proceedings ArticleDOI
Service Design by Utilization of Content Analysis: A Case of Mid-priced Limited Service Hotels in China
Weiqi Dai,Qiao Lin +1 more
- pp 1-4
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TLDR
It is concluded that content analysis is an effective tool for service design, especially in the context where there exists abundant textual information concerning customer's demands and preference.Abstract:
Content analysis is generally regarded as a class of qualitative methodology that has been applied in such fields as history, journalism and anthropology. The paper discussed its applicability to service design as a kind of technique and incorporated it into service design toolkit. Taking mid-priced limited service hotels (MPLSH) for example, the article illustrated how content analysis could be utilized in designing service. Through content analysis, a mass of textual information was distilled into four critical factors that demonstrated customer's latent demands toward MPLSH. We concluded that content analysis is an effective tool for service design, especially in the context where there exists abundant textual information concerning customer's demands and preference.read more
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Journal ArticleDOI
Cultural difference and visual information on hotel rating prediction
Wei-Ta Chu,Wei-Han Huang +1 more
TL;DR: This work extends a large-scale hotel information collection to include heterogeneous hotel information, in order to facilitate multimodal and cross-culture analysis, and finds that travelers from different cultural areas (countries) have different rating behaviors.
References
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TL;DR: In this article, the Mathematical Basis for Multiple Regression/Correlation and Identification of the Inverse Matrix Elements is presented. But it does not address the problem of missing data.
Journal ArticleDOI
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Journal ArticleDOI
Content Analysis in Consumer Research
TL;DR: The use of documentary evidence such as historical records, novels, existing advertisements, and photographs has been little used in consumer research as mentioned in this paper, which has been shown to be useful in consumer behavior analysis.
Journal ArticleDOI
New service development: areas for exploitation and exploration
TL;DR: The management of new service development (NSD) has become an important competitive concern in many service industries as discussed by the authors, however, NSD remains among the least studied and understood topics in the service management literature.
Journal ArticleDOI
The textual approach: Risk and blame in disaster sensemaking
TL;DR: In this paper, the authors present and illustrate the textual approach to qualitative research, which is used to observe organizational events and to gain access to related textual or qualitative information, using ethnography.