Open AccessProceedings Article
Social Presence, Trust, and Social Commerce Purchase Intention: an Empirical Research.
Baozhou Lu,Weiguo Fan +1 more
- pp 105
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TLDR
The social presence factors are found to have positive impacts on trust in sellers, and a multi-dimensional model of social presence is proposed, which delineates a full picture of online buyer behaviors in social commerce.About:
This article is published in Pacific Asia Conference on Information Systems.The article was published on 2014-01-01 and is currently open access. It has received 540 citations till now. The article focuses on the topics: Empirical research.read more
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Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
TL;DR: This study investigates the relevance of anthropomorphism and social presence to important company-related outcomes, such as attitudes, satisfaction and the emotional connection that consumers feel with the company after interacting with the chatbot.
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The role of live streaming in building consumer trust and engagement with social commerce sellers
TL;DR: In this article, a comprehensive framework was proposed to examine the relationship among customers' perceived value of live streaming, customer trust, and engagement, while utilitarian and hedonic values are shown to affect customer engagement indirectly through customer trust in products and trust in sellers sequentially.
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How live streaming influences purchase intentions in social commerce: An IT affordance perspective
TL;DR: This study examines how live streaming influences social commerce customers’ purchase intentions in China by building a theoretical model from the perspective of IT affordance and empirically measure the model by surveying customers who have shopped via live streaming shopping platforms.
Journal ArticleDOI
Modelling and testing consumer trust dimensions in e-commerce
TL;DR: A path model is empirically test such that Internet vendors would have adequate solutions to increase trust and suggests that consumers with high overall trust demonstrate a higher intention to purchase online.
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Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage
TL;DR: In this paper, the authors explored the perceived characteristics of the social commerce vendor and investigated their influence on users' trust in social media platforms and found that reputation and price advantage have the strongest influence on trust, although those effects are weakened by habits.
References
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Claes Fornell,David F. Larcker +1 more
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Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
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Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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Social Presence, Trust, and Social Commerce Purchase Intention Survey
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