Journal ArticleDOI
The effects of trait-based personalization in social media advertising
TLDR
Matched messages led to increased intentions to engage with the post when they addressed specific persuasive susceptibilities (particularly toward authority influence), but there were no consistent effects on consumers' attitudes toward the advertised products.About:
This article is published in Computers in Human Behavior.The article was published on 2021-01-01. It has received 53 citations till now. The article focuses on the topics: Personality & Psychographic.read more
Citations
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How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
TL;DR: In this paper, the effect of perceived personalization in advertising on social networking sites (SNSs) on consumer brand responses has been studied and a parallel mediation via perceived perso...
Journal ArticleDOI
Data-driven digital advertising: benefits and risks of online behavioral advertising
TL;DR: Wang et al. as discussed by the authors proposed a framework of the potential benefits and risks of the online behavioral and data-driven digital advertising (OBA), which can help researchers and practitioners to better understand shopping behavior in the online retailing setting.
Journal ArticleDOI
Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective:
TL;DR: In this paper, the authors proposed a method to personalize Artificial Intelligence (AI) by means of mass personalization, however, the substantial personalizatativeness of AI is overlooked.
Journal ArticleDOI
Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?
TL;DR: Understanding differences across segments can help companies design, manage and convey their social media advertising campaigns to their target audience in a convincing, timely, effective, and efficient way, which in turn, let them gain competitive advantage in highly volatile and dynamic markets.
Journal ArticleDOI
Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising
Claire M. Segijn,Iris van Ooijen +1 more
TL;DR: In this paper, an increasing number of messages are personalized through different sophisticated techniques, such as online behavioural advertising (OBA) and synced advertising (SaaS) techniques.
References
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Journal ArticleDOI
The need for cognition.
TL;DR: In this paper, a scale to assess the need for cognition (i.e., the tendency for an individual to engage in and enjoy thinking) was developed and validated, and a factor analysis was performed on the selected items and yielded one major factor.
Book
Influence : science and practice
TL;DR: In this paper, the authors discuss the principle of social proof in the context of Jujitsu and discuss the power of authority pressure and the dangers of blind obedience in the realm of influence.
Journal ArticleDOI
Normal Personality Assessment in Clinical Practice: The NEO Personality Inventory.
Paul T. Costa,Robert R. McCrae +1 more
Journal ArticleDOI
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
TL;DR: Consumer attitudes toward mobile advertising and the relationship between attitude and behavior are investigated and it is not a good idea to send SMS advertisements to potential customers without prior permission.
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