Journal ArticleDOI
The Innovative Communicator in the Diffusion Process
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In this paper, the characteristics of "innovative communicators" (consumers who are both innovativeness and opinion leadership) have been investigated in the context of opinion leadership.Abstract:
Both innovativeness and opinion leadership have been extensively investigated in past research. This article profiles the characteristics of “innovative communicators”—consumers who are both innova...read more
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Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
TL;DR: The authors analyzes the movement of cultural meaning theoretically, showing both where cultural meaning is resident in the contemporary North American consumer system and the means by which this meaning is transferred from one location in this system to another.
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Innovativeness: The Concept and Its Measurement
TL;DR: In this paper, it is argued that innovativeness should be conceptualized at a higher level of abstraction, and explicit recognition should be given to the complex communication processes intervening between this construct and observable behavior.
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The market maven: A diffuser of marketplace information.
Lawrence Feick,Linda L. Price +1 more
TL;DR: The research focus is individuals who have information about many kinds of products, places to shop, and other facets of the market, and initiate discussions with and respond to information request as mentioned in this paper.
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A Propositional Inventory for New Diffusion Research
TL;DR: The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications as discussed by the authors, which applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer.
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A Dyadic Study of Interpersonal Information Search
TL;DR: In this paper, a model of active interpersonal information search that is tested by using a method in which information seeker and source perceptions were obtained was used to study the phenomenon of interpersonal word-of-mouth communication.
References
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Journal ArticleDOI
Medical Innovation: A Diffusion Study.
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Living research methods of measuring opinion leadership
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The Identity of Women's Clothing Fashion Opinion Leaders:
TL;DR: The authors analyzed the characteristics of women's clothing fashion opinion leaders and found that substantial differences exist between fashion opinion leader and non-leaders on a wide range of fashion topics, including fashion, fashion design, and style.
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Dimensions of Opinion Leadership
TL;DR: Opinion leadership has been studied intensively but rather narrowly in most studies to date, but an attempt is made to broaden the scope of coverage in order to learn about many dimensions or aspects of this phenomenon as it applies to a single population at a particular point in time.
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Generalized Change Agents and Innovativeness
TL;DR: In this article, the authors analyzed the relationship between innovativeness and opinion leadership and the extent and character of generalized innovateativeness. And they found that these relationships vary with produ...