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Open AccessJournal ArticleDOI

The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

Nosheena Yasir, +4 more
- 18 Aug 2021 - 
- Vol. 13, Iss: 16, pp 9249
TLDR
In this paper, the authors examined the impact of self-transcending and self-enhancing value on the advent of intentions and found that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control.
Abstract
Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

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Citations
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Sustainability at Universities as a Determinant of Entrepreneurship for Sustainability

TL;DR: In this paper , the authors investigated the role of universities in promoting sustainability and sustainable development goals among Indian students as future entrepreneurs, supporting the mission of sustainability, and looked into the impact of attitude towards sustainability-related entrepreneurship on the intention to start entrepreneurship for sustainability.
Journal ArticleDOI

The Impact of Personal Values and Attitude toward Sustainable Entrepreneurship on Entrepreneurial Intention to Enhance Sustainable Development: Empirical Evidence from Pakistan

TL;DR: In this article , the authors investigate how values interact with sustainable entrepreneurial intentions and emphasize the importance of personal values in the education of potential entrepreneurs to increase their sustainable entrepreneurial intention. But, they do not consider the role of personal value in terms of entrepreneurial intentions.
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Mediation-Moderation Model: An Empirical Examination of Sustainable Women Entrepreneurial Performance towards Agricultural SMEs in Ivory Coast

TL;DR: In this paper , the mediating role of opportunity recognition and moderating roles of family interference were investigated for knowledge management practices with women's entrepreneurial performance in Ivory Coast, and the findings showed a positive and significant impact of KMPs on women's entrepreneurship and partial mediation of opportunity recognizing between sustainable women’s entrepreneurial performance and KMP.
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A mixed approach to understanding sustainable entrepreneurial intention

TL;DR: In this paper , the authors investigated the sociological and psychological aspects of the theory of planned behavior (TPB) that influence students' sustainable entrepreneurial intention (SEI) and found that perceived behaviour control influenced the intention to start a sustainable entrepreneurship the most, followed by personal attitude.
Journal ArticleDOI

Modelling social entrepreneurial intention among university students in Bangladesh using value-belief-norm framework

TL;DR: In this paper , the authors measured the influence of Altruistic Values (AV), Traditional Values (TV), Personal Normative Beliefs (NB), Awareness of Consequences (AC), Ascription of Responsibility (AR), PersonalNorms (PN), and Social Norms (SN) on SEI implementation of the value-belief-norm (VBN) framework.
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