Journal ArticleDOI
The Role of Emotions in Marketing
TLDR
In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions, which is followed by an analysis of the role of arousal in emotions.Abstract:
Emotions are mental states of readiness that arise from appraisals of events or one’s own thoughts. In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next, various measurement issues are considered. This is followed by an analysis of the role of arousal in emotions. Emotions as markers, mediators, and moderators of consumer responses are then analyzed. The authors turn next to the influence of emotions on cognitive processes, which is followed by a study of the implications of emotions for volitions, goal-directed behavior, and decisions to help. Emotions and customer satisfaction are briefly explored, too. The article closes with a number of questions for future research.read more
Citations
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Journal ArticleDOI
A Theoretical Integration of User Satisfaction and Technology Acceptance
Barbara H. Wixom,Peter A. Todd +1 more
TL;DR: An integrated research model is developed that distinguishes beliefs and attitudes about the system from beliefs about using the system to build the theoretical logic that links the user satisfaction and technology acceptance literature.
Journal ArticleDOI
Understanding Customer Experience Throughout the Customer Journey
TL;DR: In this article, the authors aim to develop a stronger understanding of customer experience and the customer journey in this era of increasingly complex customer behavior by examining existing definitions and conceptualizations of customer experiences as a construct.
Journal ArticleDOI
Customer repurchase intention: A general structural equation model
TL;DR: In this paper, the authors developed a general service sector model of repurchase intention from the consumer theory literature and applied it to customers of comprehensive car insurance and personal superannuation services.
Journal ArticleDOI
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
TL;DR: In this paper, the authors identify research issues and gaps in existing knowledge on buyers' perceptions of price fairness, and conclude with guidelines for managerial practice for price fairness in the context of pricing.
Journal ArticleDOI
Good Day Sunshine: Stock Returns and the Weather
TL;DR: In this article, the authors examined the relation between morning sunshine at a country's leading stock exchange and market index stock returns that day at 26 stock exchanges internationally from 1982-97.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Book
The Principles of Psychology
TL;DR: For instance, the authors discusses the multiplicity of the consciousness of self in the form of the stream of thought and the perception of space in the human brain, which is the basis for our work.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Journal ArticleDOI
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
TL;DR: In this paper, a model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation, in turn, is believed to influence attitude change and purchase i...
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