Journal ArticleDOI
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
TLDR
In this paper, the authors examined and compared the impact of two of the most important risk reducers for online apparel shopping, product brand image and online store image, on specific types of perceived risks and online purchase intentions for apparel.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2012-05-01. It has received 275 citations till now.read more
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Generation Y vs. Baby Boomers: shopping behavior, buyer involvement and implications for retailing
TL;DR: In this paper, the authors compared two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing, and automobiles, and found that Baby Boomer value the retail experience and in-store service higher than Generation Y.
Journal ArticleDOI
Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
TL;DR: In this article, the authors examined the direct and mediating effects of brand image, perceived price, trust, and perceived value on consumers' booking intentions and compared the gender differences in online hotel booking.
Journal ArticleDOI
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
TL;DR: In this article, the authors studied how product intangibility and its moderators affect perceived risk in an online shopping setting and found that mental tangibility had more impact over perceived risk than physical tangibility, while product knowledge reduced the perceived risk more than brand familiarity.
Journal ArticleDOI
Re-examining online customer experience to include purchase frequency and perceived risk
TL;DR: In this article, the authors examined the important emerging area of online customer experience (OCE) using data collected from an online survey of frequent and infrequent online shoppers, and examined a model of antecedents for cognitive and affective experiential states and their influence on outcomes, such as online shopping satisfaction and repurchase intentions.
The Role of Corporate Image and Company Employment Image in Explaining Application Intentions
TL;DR: In this article, the influence of the corporate image and the company employment image on the application intentions of graduate business students was examined, and it was shown that both types of images have independent significant positive effects on the intentions to apply and are thus important and valuable tools on the labour market, although strongly different.
References
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Journal ArticleDOI
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron,David A. Kenny +1 more
TL;DR: This article seeks to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating the many ways in which moderators and mediators differ, and delineates the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena.
Journal Article
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
TL;DR: In this paper, the authors describe the development of a 22-item instrument (called SERVQUAL) for assessing customer perceptions of service quality in service and retailing organizations, and the procedures used in constructing and refining a multiple-item scale to measure the construct are described.
Journal ArticleDOI
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
TL;DR: In this paper, evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value for a product.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
Missing data: Our view of the state of the art.
Joseph L. Schafer,John W. Graham +1 more
TL;DR: 2 general approaches that come highly recommended: maximum likelihood (ML) and Bayesian multiple imputation (MI) are presented and may eventually extend the ML and MI methods that currently represent the state of the art.
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