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The Selfish Gene

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TLDR
In this paper, the authors take up the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinship theory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences.
Abstract
Science need not be dull and bogged down by jargon, as Richard Dawkins proves in this entertaining look at evolution. The themes he takes up are the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinship theory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences. Readership: general; students of biology, zoology, animal behaviour, psychology.

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On the psychology of the recognition heuristic : retrieval primacy as a key determinant of its use

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Evolutionary social science and universal Darwinism

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Formation, Growth, and Adaptive Change in Marketing Systems

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The Interface Theory of Perception

TL;DR: It is found that veridical perceptions—strategies tuned to the true structure of the world—are routinely dominated by nonveridical strategies tuned to fitness.
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What’s blocking sustainability? Human nature, cognition, and denial

TL;DR: In 1992, 1,700 of the world's top scientists issued a public statement titled The World Scientists' Warning to Humanity as discussed by the authors, which reported that a great change in our stewardship of the Earth and the l...
References
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Journal ArticleDOI

The Genetical Evolution of Social Behaviour. I

TL;DR: A genetical mathematical model is described which allows for interactions between relatives on one another's fitness and a quantity is found which incorporates the maximizing property of Darwinian fitness, named “inclusive fitness”.
Book

Evolution and the Theory of Games

TL;DR: A modification of the theory of games, a branch of mathematics first formulated by Von Neumann and Morgenstern in 1944 for the analysis of human conflicts, was proposed in this paper.
Book

Sociobiology: The New Synthesis

TL;DR: Ressenya de l'obra d'E. O. Wilson apareguda el 1975, Sociobiology. The New Synthesis.The Belknap Press of Harvard University Press.
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Mate selection-A selection for a handicap

TL;DR: It is suggested that characters which develop through mate preference confer handicaps on the selected individuals in their survival, which are of use to the selecting sex since they test the quality of the mate.