The use of secondary data in unveiling the potential of ethnic markets
Alvin Chan,Farid Ahmed +1 more
TLDR
In this article, the authors apply readily available secondary data in identifying the potential of the ethnic markets in Australia for selected goods and services, and they hope that more marketers in Australia will see the potential and in the long run ethnic marketing will be an integral part of any marketing campaign run by a company.Abstract:
While there is an increasing number of companies realizing the potential that the diverse ethnic markets in Australia possess, majority still do not see the potential. When compared to the United States, ethnic marketing in Australia is still in a developmental stage. For many marketers, the problem is in knowing where to start. Looking from the practitioner’s perspective, this paper demonstrates how to apply readily available secondary data in identifying the potential of the ethnic markets in Australia for selected goods and services. By showing where and how to start, we hope that more marketers in Australia will see the potential of ethnic marketing and in the long run ethnic marketing will be an integral part of any marketing campaign run by a company. Marketers should reassess the usefulness and importance of secondary data in facilitating their formulation of strategic marketing decisions in different marketing mix areas.read more
Citations
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Journal ArticleDOI
Attitudes of migrants towards foreign‐made products: an exploratory study of migrants in Australia
TL;DR: In this paper, the attitudes of Asian and Western migrants and native-borns in Australia toward foreign-made products and the impact of consumer ethnocentrism on attitude formation were studied.
Dissertation
China’s Quest for Resources in Africa and Its Implications for Environmental Security: The Case of Ghana
Enhancing Market Effectiveness by Segmenting Immigrant Sectors into Sub-Groups According to Sociocultural Adjustment Patterns
TL;DR: In this article, the authors proposed a new and innovative segmentation basis for marketing purposes for immigrant populations all over the world, and segmented the immigrant population according to their performance in various dimensions such as language proficiency, socio-economic status, and cultural integration.
References
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Book
Business Research Methods
Alan Bryman,Emma Bell +1 more
TL;DR: In this paper, the authors present a review of the literature in business research and discuss the nature of qualitative and quantitative research, and break down the quantitative/qualitative divide by combining quantitative and qualitative research.
Book
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TL;DR: In this paper, the six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research, which may be used for both upper-division undergraduate and graduate level courses.
Journal ArticleDOI
Marketing Strategies in A Multi-Ethnic Environment
TL;DR: In this paper, a review of practices of marketing towards ethnic minorities reveals several perspectives on the importance of ethnic minority consumers in American society, and the role of ethnic minorities in the marketing process.
Australian Standard Classification of Cultural and Ethnic Groups
TL;DR: The Australian Standard Classification of Cultural and Ethnic Groups (ASCCEG) as mentioned in this paper is the Australian statistical standard for classifying data relating to the ethnic and cultural composition of the Australian population, which is a classification of cultural and ethnic groups based on the geographical area in which a group originated or developed.