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Journal ArticleDOI

Time to understand pictures and words

Mary C. Potter, +1 more
- 06 Feb 1975 - 
- Vol. 253, Iss: 5491, pp 437-438
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TLDR
Here it is confirmed that naming a drawing of an object takes much longer than reading its name, but it is shown that deciding whether the object is in a given category such as ‘furniture’ takes slightly less time for a drawing than for a word, a result that seems to be inconsistent with the second view.
Abstract
WHEN an object such as a chair is presented visually, or is represented by a line drawing, a spoken word, or a written word, the initial stages in the process leading to understanding are clearly different in each case. There is disagreement, however, about whether those early stages lead to a common abstract representation in memory, the idea of a chair1–4, or to two separate representations, one verbal (common to spoken and written words), and the other image-like5. The first view claims that words and images are associated with ideas, but the underlying representation of an idea is abstract. According to the second view, the verbal representation alone is directly associated with abstract information about an object (for example, its superordinate category: furniture). Concrete perceptual information (for example, characteristic shape, colour or size) is associated with the imaginal representation. Translation from one representation to the other takes time, on the second view, which accounts for the observation that naming a line drawing takes longer than naming (reading aloud) a written word6,7. Here we confirm that naming a drawing of an object takes much longer than reading its name, but we show that deciding whether the object is in a given category such as ‘furniture’ takes slightly less time for a drawing than for a word, a result that seems to be inconsistent with the second view.

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Citations
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Journal ArticleDOI

Conceptual and perceptual factors in the picture superiority effect

TL;DR: In this paper, pictures and words were tested for recognition in both their original formats and translated into participants' second language. And the results indicated that there is picture superiority in both conceptual and perceptual memory, but conceptual processing makes a stronger contribution to the advantage of pictures over words in recognition.
Journal ArticleDOI

The evolution of meaning: Spatio-temporal dynamics of visual object recognition

TL;DR: It is found that the spatio-temporal dynamics of neural activity were modulated by the level of semantic integration required and source reconstructed time courses and phase synchronization measures showed increased recurrent interactions as a function of semantic Integration demands.
Journal ArticleDOI

Face-name interference

TL;DR: Experiments 5 and 6 showed that names of people highly associated with the person whose face is presented also produce more interference than do names of unrelated people, similar to those found in object-word interference studies.
Journal ArticleDOI

Event-related potentials and recognition memory for pictures and words: the effects of intentional and incidental learning.

TL;DR: The view that processing becomes automatic for words, whereas the processing of pictures involves additional effort or allocation of attentional resources is supported.
References
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Book

Human Associative Memory

TL;DR: In this paper, a theory about human memory, about how a person encodes, retains, and retrieves information from memory, was proposed and tested, based on the HAM theory.
Journal ArticleDOI

Lexical Access and Naming Time.

TL;DR: The authors found a positive correlation between naming times and lexical decision times for words, but not for nonwords, indicating that word naming occurred as a result of a lexical search procedure, rather than occurring prior to lexical searching.
Journal ArticleDOI

A model for reading, naming and comparison

TL;DR: The basic model has been elaborated to include separate access and exit channels for verbal and pictorial stimuli, which will be involved when a word or object is assigned an abstract interpretation, or when names or graphic responses are initiated.
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