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Journal ArticleDOI

Time to understand pictures and words

Mary C. Potter, +1 more
- 06 Feb 1975 - 
- Vol. 253, Iss: 5491, pp 437-438
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TLDR
Here it is confirmed that naming a drawing of an object takes much longer than reading its name, but it is shown that deciding whether the object is in a given category such as ‘furniture’ takes slightly less time for a drawing than for a word, a result that seems to be inconsistent with the second view.
Abstract
WHEN an object such as a chair is presented visually, or is represented by a line drawing, a spoken word, or a written word, the initial stages in the process leading to understanding are clearly different in each case. There is disagreement, however, about whether those early stages lead to a common abstract representation in memory, the idea of a chair1–4, or to two separate representations, one verbal (common to spoken and written words), and the other image-like5. The first view claims that words and images are associated with ideas, but the underlying representation of an idea is abstract. According to the second view, the verbal representation alone is directly associated with abstract information about an object (for example, its superordinate category: furniture). Concrete perceptual information (for example, characteristic shape, colour or size) is associated with the imaginal representation. Translation from one representation to the other takes time, on the second view, which accounts for the observation that naming a line drawing takes longer than naming (reading aloud) a written word6,7. Here we confirm that naming a drawing of an object takes much longer than reading its name, but we show that deciding whether the object is in a given category such as ‘furniture’ takes slightly less time for a drawing than for a word, a result that seems to be inconsistent with the second view.

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Citations
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Journal ArticleDOI

Why do pictures produce priming on the word-fragment completion test? A study of encoding and retrieval factors

TL;DR: It is suggested that word fragments enable efficient recovery of perceptually similar primes (i.e., words), but slower and less direct recovery of conceptually similar but physically dissimilar primes.
Journal ArticleDOI

Pictures, words, and sounds: from which format are we best able to reason?

TL;DR: When participants responded to materials stored in memory, both pictured and spoken formats provided quicker responses in comparison to printed words, and the format difference was smaller than when materials were readily available on the screen.
Journal ArticleDOI

The hierarchical organization of semantic memory: executive function in the processing of superordinate concepts.

TL;DR: It is demonstrated that feature sharedness impacts the neural basis of semantic knowledge, and is a critical dimension in the processing of superordinate concepts, relative to basic level concepts.
Book ChapterDOI

A Dual Coding Perspective on Encoding Processes

TL;DR: The role of imagery in human cognition was examined by Paivio et al. as discussed by the authors, who provided a more complete description of dual coding theory, which provides for us a useful organization of many cognitive phenomena.
Proceedings Article

Going Beyond Text: A Hybrid Image-Text Approach for Measuring Word Relatedness

TL;DR: It is shown that a hybrid image-text approach can lead to improvements in word relatedness, confirming the applicability of visual cues as a possible orthogonal information source.
References
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Book

Human Associative Memory

TL;DR: In this paper, a theory about human memory, about how a person encodes, retains, and retrieves information from memory, was proposed and tested, based on the HAM theory.
Journal ArticleDOI

Lexical Access and Naming Time.

TL;DR: The authors found a positive correlation between naming times and lexical decision times for words, but not for nonwords, indicating that word naming occurred as a result of a lexical search procedure, rather than occurring prior to lexical searching.
Journal ArticleDOI

A model for reading, naming and comparison

TL;DR: The basic model has been elaborated to include separate access and exit channels for verbal and pictorial stimuli, which will be involved when a word or object is assigned an abstract interpretation, or when names or graphic responses are initiated.
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