Journal ArticleDOI
Using Involvement and Brand Equity to Develop a Wine Tourism Strategy
Larry Lockshin,Tony Spawton +1 more
TLDR
In this paper, the authors used theories of brand equity to develop cellar door strategies, which is supported by previous research into product involvement with wine, which shows that high and low involvement wine buyers behave differently.Abstract:
Wine tourism is a major public relations medium and for many wineries a major source of revenue. This article uses theories of brand equity to develop cellar door strategies. These theories are supported by previous research into product involvement with wine, which shows that high and low involvement wine buyers behave differently. The two segments must be catered for differently if a winery is to build its overall reputation and brand equity. Wineries can enhance their long‐term market‐based assets through building customer relationships at cellar door. Strategies and examples are provided.read more
Citations
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Journal ArticleDOI
Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
TL;DR: In this paper, a large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation, and three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses.
Journal ArticleDOI
The influence of involvement on purchase intention for new world wine
TL;DR: In this article, Lockshin et al. examined the moderating effects of wine product involvement and wine purchase involvement on wine purchase decisions and found that consumers who were high in product involvement placed less importance on price and, that consumers low in purchase involvement placed greater importance on discounting.
Journal ArticleDOI
Linking Wine Preferences to the Choice of Wine Tourism Destinations
Graham Brown,Donald Getz +1 more
TL;DR: The authors explored the links between wine consumers' preferences for wine from particular countries or regions and their interest in, and propensity to travel to, specific wine regions and found that specific appellation-of-origin preferences (e.g., for Australian or French wines) do have an influence on travel preferences and patterns.
Journal ArticleDOI
Sensation seeking and the prediction of attitudes and behaviours of wine tourists
TL;DR: In this paper, the authors examined whether, compared with socio-economic variables (age, gender, education level, personal income, and household income), the personality variable sensation seeking adds to the ability to predict differences in various attitudes and behaviours of wine tourists.
References
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Journal ArticleDOI
Measuring the Involvement Construct
TL;DR: The Personal In-volvement Inventory was developed over four data sets of 268 undergraduate psychology students, two data set of 49 MBA students, and two data sets with 57 clerical and administrative staff members as mentioned in this paper.
Journal ArticleDOI
Measuring consumer involvement profiles
TL;DR: In this paper, the authors suggest measuring an involvement profile, rather than a single involvement level, based on an empirical analysis of 14 product categories and find that there is more than one kind of consumer involvement, depending on the antecedents of involvement.
Journal ArticleDOI
Retail relationships and store loyalty: A multi-level perspective
Gerrard Macintosh,Larry Lockshin +1 more
TL;DR: In this paper, the authors examined the linkages between trust in a salesperson, trust in the store, and repeat purchase intention, and found that for those with an interpersonal relationship, trust and commitment to the salesperson are directly linked with purchase intention as well as indirectly through store attitude.
Journal ArticleDOI
A causal model of consumer involvement
Banwari Mittal,Myung-Soo Lee +1 more
TL;DR: In this paper, a causal network of forms, sources, and effects is proposed, which distinguishes between product involvement and brand-decision involvement, and three parallel sets of consumer goals are construed as sources, namely, utilitarian, sign, and hedonic values, and six important consumer behaviors are modeled as effects.
Journal ArticleDOI
Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement
Mark E. Slama,Armen Tashchian +1 more
TL;DR: In this article, a Likert-type scale was developed to measure final consumers' involvement with the purchasing activity, and the scale was employed to test hypotheses concerning relationships between market cha...
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