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Journal ArticleDOI

Will Consumers Pay a Premium for Eco-labeled Apples?

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TLDR
In this article, the authors assess the mean willingness to pay (WTP) for eco-labeled apples using a double-bounded logit model and conclude that female respondents with children, and strong environmental and food safety concerns are more likely to pay a premium for eco labeled apples.
Abstract
Farmers and other producers are responding to consumer concerns about pesticides by creating new marketing opportunities for products grown with environmentally sound practices. The eco-label analyzed in this study is certified by The Food Alliance (TFA), a non-profit third-party certifying organization based in Portland, Oregon. We assess the mean willingness to pay (WTP) for eco-labeled apples using a double-bounded logit model. We conclude that female respondents with children, and strong environmental and food safety concerns are more likely to pay a premium for eco-labeled apples. However, the estimated premium is small (about 5 cents per pound over an initial price of 99 cents), reflecting the overall difficulty with garnering a premium based on "environmentally sound" practices.

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Journal ArticleDOI

Thinking green, buying green? Drivers of pro-environmental purchasing behavior

TL;DR: In this article, a two-step structural equation modeling approach was applied to test both the measurement and the structural model to identify major antecedents of everyday green purchasing behavior and for determining their relative importance.
Journal ArticleDOI

A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-specific Attitudes

TL;DR: In this paper, the authors developed a model for fair trade buying behavior in a sample of 615 Belgians and assessed the impact of fair trade knowledge, general attitudes towards fair trade, attitudes toward fair trade products, and the perception of the quality and quantity of fairtrade information on the reported amount of money spent on fair trade items.
Journal ArticleDOI

Consumer willingness to pay for locally grown products: the case of South Carolina

TL;DR: A contingent valuation framework is used to evaluate South Carolina consumers' willingness to pay for the "locally grown" characteristic in produce and animal products and identify the sociodemographic characteristics affecting consumer preferences for this characteristic.
Posted ContentDOI

Consumer preferences and willingness to pay for food labeling: a discussion of empirical studies

TL;DR: In this paper, the authors discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling, including eco-labels, GM food labels, U.S. state agricultural product labels and European Protected Geographical Indication labels, BSE-tested-beef labels, and Fair Trade labels.
Journal ArticleDOI

A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach*

TL;DR: In this article, the authors used an agent-based model to investigate factors that can speed the diffusion of eco-innovations, namely alternative fuel vehicles (AFVs), in the automotive industry.
References
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Journal ArticleDOI

Free Competition and the Optimal Amount of Fraud

TL;DR: In this paper, the authors explore the reasons for and determinants of the provision by a firm of false information to a consumer so as to induce purchases which would not be made if the consumer possessed full information about the qualities of his purchase.
Journal ArticleDOI

Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses

TL;DR: In this article, two distinct types of welfare measures are introduced and then estimated from Bishop and Heberlein's data, based on the hypothesis of utility maximization, and measures of compensating and equivalent surplus are derived from the fitted models.
Journal ArticleDOI

Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation

TL;DR: In this paper, a double-bounded dichotomous choice contingent valuation survey was proposed to improve the statistical efficiency of conventional dichotomy-choice contingent valuation surveys by asking each respondent a second question which depends on the response to the first question.
Journal ArticleDOI

Using Informational Labeling to Influence the Market for Quality in Food Products

TL;DR: In the United States, the federal government is increasingly using requirements for informational labeling on food products to influence consumers' knowledge and purchasing patterns and manufacturers' product offerings and marketing practices.
Posted Content

Using Informational Labeling To Influence The Market For Quality In Food Products

TL;DR: In the United States, the federal government is increasingly using requirements for informational labeling on food products to influence consumers' knowledge and purchasing patterns and manufacturers' product offerings and marketing practices as discussed by the authors.
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