Ahmad Jusoh

TL;DR: Tuan et al. as mentioned in this paper investigated the moderating effect of brand image on relationship quality in the chain restaurant industry and provided empirical evidence on the moderation effect of the brand image towards the formation of relationship quality.

TL;DR: In this article, the effects of broadband counter service on the relationship between mobile broadband service quality and customer satisfaction by treating the counter service as a moderator variable among university students were investigated. But the results showed that mobile broadband counter services did not function as a moderated variable in the relationship of mobile broadband quality and user satisfaction.

TL;DR: In this article, the authors discuss on the development of green innovation measurement and analyze the data collected through a questionnaire-based survey from two experts using Inter Rater Agreement (IRA) and show that the kappa value is above 80 percent which indicates the perfect agreement between both of the raters on the proposed measurements for green marketing innovation and reverse logistics innovation.

TL;DR: In this article, the authors put forward a conceptual framework which describes how satisfaction can be influenced directly and indirectly by the three above-mentioned variables, namely service quality, value and experience.

TL;DR: In this paper, the impact of the supply chain on firm performance in Textile firm of Pakistan has been investigated, and the causal associations in between SCM exercise, aggressive benefit as well as firm performance were found.