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Journal ArticleDOI

A Conceptual Model of Service Quality and Its Implications for Future Research

TLDR
The attainment of quality in products and services has become a pivotal concern of the 1980s as discussed by the authors, while quality in tangible goods has been described and measured by marketers, quality in services is la...
Abstract
The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is la...

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Citations
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An empirical assessment and application of SERVQUAL in mainland China's mobile communications industry

TL;DR: In this paper, a mail survey was conducted at a major mobile communications company in mainland China and the SERVQUAL instrument reliability and validity were examined, and exploratory and confirmatory factor analyses were conducted.
Journal ArticleDOI

Service quality and marketing performance in business‐to‐business markets: exploring the mediating role of client satisfaction

TL;DR: In this article, the authors empirically test a model of business loyalty in a sample of 234 clients of information systems suppliers, integrating the concepts of service quality, satisfaction, and loyalty.
Journal ArticleDOI

Marketing's role in product and service quality

TL;DR: A step-by-step process for developing a marketing quality improvement program is presented and illustrated in this paper, where the definition and measurement of product and service quality are examined and marketing's quality improvement responsibilities are outlined.
Journal ArticleDOI

Customer perceptions of service quality in the banking sector of a developing economy: a critical analysis

TL;DR: In this paper, the authors investigate the critical factors of customer perceived service quality in banks of a developing economy - India and compare and contrast the three groups of banks in India with respect to the service quality factors from the perspective of the customers.
Journal ArticleDOI

The antecedents of customer satisfaction with online travel services: a conceptual model

TL;DR: In this paper, a content analysis was conducted on the six prominent travel web sites as ranked by J.D. Power Consumer Report, and a list of 53 attributes were selected, named, and categorized around the six web quality dimensions explored in this study.
References
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Journal ArticleDOI

Free Competition and the Optimal Amount of Fraud

TL;DR: In this paper, the authors explore the reasons for and determinants of the provision by a firm of false information to a consumer so as to induce purchases which would not be made if the consumer possessed full information about the qualities of his purchase.
Journal ArticleDOI

An Investigation into the Determinants of Customer Satisfaction

TL;DR: This article investigated whether it is necessary to include disconfirmation as an intervening variable affecting satisfaction, and whether the effect of disconfirmations is adequacy or adequacy, and concluded that it is not necessary to do so.
Journal ArticleDOI

Advertising as Information

TL;DR: In this paper, the major features of the behavior of advertising can be explained by advertising's information function, and it is shown that the most important information conveyed by advertising is simply that the brand advertises.
Book

Quality Is Free: The Art of Making Quality Certain

TL;DR: In this article, the authors propose the Quality Is Free (QF) principle: do things right in the first place, and you won't have to pay to fix them or do them over.
Journal ArticleDOI

Breaking Free from Product Marketing

TL;DR: In this paper, the authors argue that service marketing, to be effective and successful, requires a mirror-opposite view of conventional "product" practices, and propose a new approach for service marketing.
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