An automatic valuation system in the human brain: evidence from functional neuroimaging.
Maël Lebreton,Maël Lebreton,Soledad Jorge,Soledad Jorge,Vincent Michel,Bertrand Thirion,Mathias Pessiglione,Mathias Pessiglione +7 more
Reads0
Chats0
TLDR
It is verified that brain regions encoding preferences can valuate various categories of objects and further test whether they still express preferences when attention is diverted to another task.About:
This article is published in Neuron.The article was published on 2009-11-12 and is currently open access. It has received 393 citations till now. The article focuses on the topics: Functional neuroimaging.read more
Citations
More filters
Journal ArticleDOI
Deciding When to Decide: Time-Variant Sequential Sampling Models Explain the Emergence of Value-Based Decisions in the Human Brain
TL;DR: The results support a view of value-based decisions as emerging from sequential sampling of evidence and suggest a close link between the accumulation process and activity in the motor system when people are free to respond at any time.
Journal ArticleDOI
Disentangling neural representations of value and salience in the human brain
TL;DR: This work experimentally dissociate value and salience and uses pattern-based functional MRI to demonstrate distinct encoding of both signals in the posterior parietal cortex, thereby reinforcing the earlier reports of value in the PPC and finding that multivoxel patterns in the orbitofrontal cortex correlate with value.
Journal ArticleDOI
Elucidating the underlying components of food valuation in the human orbitofrontal cortex
TL;DR: For instance, this paper found that subjective value can be predicted from beliefs about constituent nutritive attributes of food, such as protein, fat, carbohydrates and vitamin content, in a food-based decision task.
Journal ArticleDOI
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
TL;DR: In this article, the authors propose to use neuroscience to match consumers with products beyond traditional demographic and benefit approaches, using managing a brand as an example, and establish mappings between cognitive processes and traditional marketing data, which will enhance the ability of marketers to effectively market their products.
Journal ArticleDOI
Distinct Roles of Three Frontal Cortical Areas in Reward-Guided Behavior
TL;DR: A psychophysiological interaction analysis demonstrated changed coupling between lOFC and brain areas for visual object representation, and reward-guided learning, such as the amygdala, ventral striatum, and habenula/mediodorsal thalamus.
References
More filters
Book
Theory of Games and Economic Behavior
TL;DR: Theory of games and economic behavior as mentioned in this paper is the classic work upon which modern-day game theory is based, and it has been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations.
Journal ArticleDOI
Parallel Organization of Functionally Segregated Circuits Linking Basal Ganglia and Cortex
TL;DR: The basal ganglia serve primarily to integrate diverse inputs from the entire cerebral cortex and to "funnel" these influences, via the ventrolateral thalamus, to the motor cortex.
Journal ArticleDOI
A perspective on judgment and choice: Mapping bounded rationality.
TL;DR: Determinants and consequences of accessibility help explain the central results of prospect theory, framing effects, the heuristic process of attribute substitution, and the characteristic biases that result from the substitution of nonextensional for extensional attributes.
Journal ArticleDOI
The Neural Basis of Decision Making
TL;DR: This work focuses on simple decisions that can be studied in the laboratory but emphasize general principles likely to extend to other settings, including deliberation and commitment.
Journal ArticleDOI
Separate Neural Systems Value Immediate and Delayed Monetary Rewards
TL;DR: The authors examined the neural correlates of time discounting while subjects made a series of choices between monetary reward options that varied by delay to delivery and demonstrated that two separate systems are involved in such decisions.