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Open AccessJournal ArticleDOI

An automatic valuation system in the human brain: evidence from functional neuroimaging.

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TLDR
It is verified that brain regions encoding preferences can valuate various categories of objects and further test whether they still express preferences when attention is diverted to another task.
About
This article is published in Neuron.The article was published on 2009-11-12 and is currently open access. It has received 393 citations till now. The article focuses on the topics: Functional neuroimaging.

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Citations
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Posted ContentDOI

Shared neural basis for experiencing the beauty of human faces and visual art: Evidence from a meta-analyses of fMRI studies

TL;DR: Results indicate a shared neural basis exists for processing different forms of beauty, meanwhile, different neural mechanisms were co-existed to support the domain specific experiences of beauty.
Dissertation

Risky decisions: How context modulates our risk preferences

TL;DR: This paper examined the neural processes underlying these inconsistent risk preferences by investigating the evaluation of gains and losses, and demonstrating how these responses can impact subsequent preference for either risky or safe choice options.
Posted ContentDOI

Value, confidence and deliberation: a functional partition of the medial prefrontal cortex across preference tasks

TL;DR: The authors used FMRI to identify consistencies across several preference tasks, from likeability ratings to binary decisions involving both attribute integration and option comparison, and found that more dorsal regions were concerned with attributes of options but with metacognitive estimates, confidence level being computed in the mPFC and deliberation time in the dmPFC.
Journal ArticleDOI

Neurophysiological Measures in Hospitality and Tourism: Review, Critique, and Research Agenda

TL;DR: A critical review of studies using neurophysiological measures in tourism and hospitality can be found in this paper , where the authors provide an overview of studies applied either electroencephalography (EEG), functional magnetic resonance imaging (fMRI), or skin conductance (SC) measures.

TV commercial and rTMS: can brain lateralization give us information about consumer preference?

TL;DR: In this article, the authors explored the effects of dorsolateral prefrontal cortex (DLPFC) stimulation on subjective evaluation (semantic differential), in response to some consumer goods, and found that the left and right DLPFC seem to be related respectively to positive and negative evaluation of emotional stimuli.
References
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Book

Theory of Games and Economic Behavior

TL;DR: Theory of games and economic behavior as mentioned in this paper is the classic work upon which modern-day game theory is based, and it has been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations.
Journal ArticleDOI

Parallel Organization of Functionally Segregated Circuits Linking Basal Ganglia and Cortex

TL;DR: The basal ganglia serve primarily to integrate diverse inputs from the entire cerebral cortex and to "funnel" these influences, via the ventrolateral thalamus, to the motor cortex.
Journal ArticleDOI

A perspective on judgment and choice: Mapping bounded rationality.

TL;DR: Determinants and consequences of accessibility help explain the central results of prospect theory, framing effects, the heuristic process of attribute substitution, and the characteristic biases that result from the substitution of nonextensional for extensional attributes.
Journal ArticleDOI

The Neural Basis of Decision Making

TL;DR: This work focuses on simple decisions that can be studied in the laboratory but emphasize general principles likely to extend to other settings, including deliberation and commitment.
Journal ArticleDOI

Separate Neural Systems Value Immediate and Delayed Monetary Rewards

TL;DR: The authors examined the neural correlates of time discounting while subjects made a series of choices between monetary reward options that varied by delay to delivery and demonstrated that two separate systems are involved in such decisions.
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