An automatic valuation system in the human brain: evidence from functional neuroimaging.
Maël Lebreton,Maël Lebreton,Soledad Jorge,Soledad Jorge,Vincent Michel,Bertrand Thirion,Mathias Pessiglione,Mathias Pessiglione +7 more
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TLDR
It is verified that brain regions encoding preferences can valuate various categories of objects and further test whether they still express preferences when attention is diverted to another task.About:
This article is published in Neuron.The article was published on 2009-11-12 and is currently open access. It has received 393 citations till now. The article focuses on the topics: Functional neuroimaging.read more
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Shared neural basis for experiencing the beauty of human faces and visual art: Evidence from a meta-analyses of fMRI studies
TL;DR: Results indicate a shared neural basis exists for processing different forms of beauty, meanwhile, different neural mechanisms were co-existed to support the domain specific experiences of beauty.
Dissertation
Risky decisions: How context modulates our risk preferences
TL;DR: This paper examined the neural processes underlying these inconsistent risk preferences by investigating the evaluation of gains and losses, and demonstrating how these responses can impact subsequent preference for either risky or safe choice options.
Posted ContentDOI
Value, confidence and deliberation: a functional partition of the medial prefrontal cortex across preference tasks
N. Clairis,Mathias Pessiglione +1 more
TL;DR: The authors used FMRI to identify consistencies across several preference tasks, from likeability ratings to binary decisions involving both attribute integration and option comparison, and found that more dorsal regions were concerned with attributes of options but with metacognitive estimates, confidence level being computed in the mPFC and deliberation time in the dmPFC.
Journal ArticleDOI
Neurophysiological Measures in Hospitality and Tourism: Review, Critique, and Research Agenda
TL;DR: A critical review of studies using neurophysiological measures in tourism and hospitality can be found in this paper , where the authors provide an overview of studies applied either electroencephalography (EEG), functional magnetic resonance imaging (fMRI), or skin conductance (SC) measures.
TV commercial and rTMS: can brain lateralization give us information about consumer preference?
Federica Leanza,Michela Balconi +1 more
TL;DR: In this article, the authors explored the effects of dorsolateral prefrontal cortex (DLPFC) stimulation on subjective evaluation (semantic differential), in response to some consumer goods, and found that the left and right DLPFC seem to be related respectively to positive and negative evaluation of emotional stimuli.
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