Journal ArticleDOI
An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation
Kwaku Atuahene-Gima,Anthony Ko +1 more
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In this paper, the authors developed a concept of an alignment between market and entrepreneurship orientations and reported the results of a study designed to investigate its effect on a firm's product innovation, and found that these groups of firms significantly differ with respect to both subjective and objective measures of new product performance, and with product innovation strategies and activities pertaining to timing of market entry, product quality, marketing synergy, proficiency of market launch, and management support for innovation.Abstract:
This article develops a concept of an alignment between market and entrepreneurship orientations and reports the results of a study designed to investigate its effect on a firm's product innovation. A sample of 181 firms was classified into four categories labeled as market/entrepreneurship orientation (ME), entrepreneurship orientation (EO), market-oriented (MO), and conservative (CO) firms. One-way ANOVA and planned contrast tests (PCT) were used to identify whether or not specific product innovation decisions, activities, and performance vary across the groups. The results indicate that these groups of firms significantly differ with respect to both subjective and objective measures of new product performance, and with product innovation strategies and activities pertaining to timing of market entry, product quality, marketing synergy, proficiency of market launch, and management support for innovation. Further, the findings suggest that these groups of firms are not significantly different with respect to perceived environmental hostility and intensity of market competition. This finding suggests that the groups of firms are robust across environments and that the findings presented in this study are not an artifact of environmental variation. Managerial and research implications of the results are discussed.read more
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Journal ArticleDOI
Entrepreneurial Orientation and Business Performance: An Assessment of Past Research and Suggestions for the Future
TL;DR: In this paper, a cumulative body of knowledge about entrepreneurship orientation has been collected and used in the context of entrepreneurship research, with the focus on entrepreneurship orientation (EO) being one of the few areas in entrepreneurship research where a cumulative knowledge base is available.
Journal ArticleDOI
Responsive and proactive market orientation and new-product success.
TL;DR: In this article, the relationship between market orientation and new-product success has been examined and a measure of proactive market orientation has been developed to measure both responsive and proactive market orientations.
Journal ArticleDOI
Resolving the Capability–Rigidity Paradox in New Product Innovation:
TL;DR: In this paper, the authors argue that market orientation provides a key to the capability-rigidity paradox in product innovation, and that customer and competitor orientations ensure simultaneous investments in exploiting existing product innovation competencies and exploring new ones.
Journal ArticleDOI
Unpacking Organizational Ambidexterity: Dimensions, Contingencies, and Synergistic Effects
TL;DR: It is found that over and above their independent effects, concurrent high levels of BD and CD yield synergistic benefits, and managers in resource-constrained contexts may benefit from a focus on managing trade-offs between exploration and exploitation demands, but for firms that have access to sufficient resources, the simultaneous pursuit of Exploration and exploitation is both possible and desirable.
Journal ArticleDOI
Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Mathew Hughes,Robert E. Morgan +1 more
TL;DR: In this article, the authors examined the independent impact of risk-taking, innovativeness, proactiveness, competitive aggressiveness, and autonomy on performance of young high-technology firms at an embryonic stage of development.
References
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Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Journal ArticleDOI
Exploration and Exploitation in Organizational Learning
TL;DR: In this paper, the authors consider the relation between the exploration of new possibilities and the exploitation of old certainties in organizational learning and examine some complications in allocating resources between the two, particularly those introduced by the distribution of costs and benefits across time and space.
Journal ArticleDOI
Self-Reports in Organizational Research: Problems and Prospects
TL;DR: In this paper, the authors identify six categories of self-reports and discuss such problems as common method variance, the consistency motif, and social desirability, as well as statistical and post hoc remedies and some procedural methods for dealing with artifactual bias.
Journal ArticleDOI
Estimating Nonresponse Bias in Mail Surveys
TL;DR: This article used subjective estimates and extrapolations in an analysis of mail survey data from published studies for estimates of the magnitude of bias and found that the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.
Journal ArticleDOI
The Effect of a Market Orientation on Business Profitability
John C. Narver,Stanley F. Slater +1 more
TL;DR: In this paper, the authors have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of market orientation.
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