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Attitudes and Persuasion: Classic and Contemporary Approaches
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In this paper, the authors present a general framework for understanding attitude change processes, including the message-learning approach and the self-persuasion approach, as well as other approaches.Abstract:
Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processesread more
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Examining the Impacts of Electronic Word-of-Mouth Message on Consumers’ Attitude
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