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Attitudes and Persuasion: Classic and Contemporary Approaches
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In this paper, the authors present a general framework for understanding attitude change processes, including the message-learning approach and the self-persuasion approach, as well as other approaches.Abstract:
Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processesread more
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Journal ArticleDOI
Changing Racial Prejudice Through Diversity Education
David E. Hogan,Michael Mallott +1 more
TL;DR: McConahay et al. as discussed by the authors used the Modern Racism Scale to assess the impact of education and personality variables on college students' prejudicial attitudes toward African Americans and found that students who completed a diversity course specifically addressing race and gender issues were more likely to report lower prejudice.
Journal ArticleDOI
Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors
TL;DR: The results indicate that there is no general superiority of UGVs over AGVs, and videos generated by users are rated more highly than agency-generated videos under both low and high technical qualities, but the advantage is significantly lower under high technical quality.
Book ChapterDOI
PLS-MGA: A Non-Parametric Approach to Partial Least Squares-based Multi-Group Analysis
TL;DR: In this article, a non-parametric Partial Least Squares (PLS) based approach to multi-group analysis is proposed, which is applied to a marketing example of customer switching behavior in a liberalized electricity market.
Journal ArticleDOI
New employee orientation programs.
John P. Wanous,Arnon E. Reichers +1 more
TL;DR: In this article, the conceptual domain of new employee orientation programs is defined, and orientation programs are distinguished from socialization, psychological contracts, training, and realistic job previews (RJPs).
Journal ArticleDOI
Travelers’ Prior Knowledge and its Impact on their Information Search Behavior
Dogan Gursoy,Ken W. McCleary +1 more
TL;DR: This article examined the influence of prior knowledge on travelers' information search behavior and found that expertise is a function of familiarity and both familiarity and expertise affect travelers'information search behavior, however, the magnitude and direction of the effects of travelers' familiarity on their information search behaviour are different from the effect of their expertise.
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