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Attitudes and Persuasion: Classic and Contemporary Approaches
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In this paper, the authors present a general framework for understanding attitude change processes, including the message-learning approach and the self-persuasion approach, as well as other approaches.Abstract:
Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processesread more
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Managing job seekers' organizational image beliefs: the role of media richness and media credibility.
TL;DR: Perceptions of media richness and credibility perceptions were likely to enhance job seekers' initial beliefs about firms' images when their beliefs were positive but did not diminish jobseekers' beliefs aboutirms' imagesWhen their initial impressions were too positive.
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When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor
TL;DR: In this article, the authors report a program of experimentation that examines one such contingency: an individual's"need for humor." Need for humor (NFH) is a trait that refers to a person's tendency to generate and seek out humor.
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Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectives
Derek D. Rucker,Richard E. Petty +1 more
TL;DR: In this article, the authors make suggestions about how to effectively communicate the risks associated with products and services to consumers by drawing on several rich streams of literature on the psychology of persuasion.
Journal ArticleDOI
Chapter 10: Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment
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The Role of Message Tailoring in the Development of Persuasive Health Communication Messages
TL;DR: This chapter provides an overview of the literature on tailored health communication messages, an innovative area of health communication research that has broad applicability to other areas of communication.
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