Beyond ecolabels: what green marketing can learn from conventional marketing
Emma Rex,Henrikke Baumann +1 more
TLDR
In this article, the authors find that green marketing could learn from conventional marketing in discovering other means than labelling to promote green products, such as addressing a wider range of consumers, working with the positioning strategies of price, place and promotion, and actively engaging in market creation.About:
This article is published in Journal of Cleaner Production.The article was published on 2007-01-01 and is currently open access. It has received 533 citations till now. The article focuses on the topics: Green marketing & Marketing strategy.read more
Citations
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Environmental innovation and r&d cooperation: empirical evidence from spanish manufacturing firms
TL;DR: In this article, the authors explored the relationship between firms' R&D cooperation strategies and their propensity to introduce environmental innovations and found that environmental innovative firms cooperate on innovation with external partners to a higher extent than other innovative firms.
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Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions
TL;DR: In this paper, the authors explored how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images, based on a survey of 416 hotel users.
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Green Consumption: Behavior and Norms
TL;DR: The emerging picture of green consumption is of a process that is strongly influenced by consumer values, norms, and habits, yet is highly complex, diverse, and context dependent as discussed by the authors.
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The influence factors on choice behavior regarding green products based on the theory of consumption values
Pei Chun Lin,Yi Hsuan Huang +1 more
TL;DR: In this paper, the authors apply the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examine whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns.
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Environmental knowledge and other variables affecting pro-environmental behaviour: comparison of university students from emerging and advanced countries
TL;DR: In this article, the influence of environmental knowledge on pro-environmental behavior among university students from countries with different levels of economic development (USA, Spain, Mexico and Brazil) was analyzed.
References
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Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
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Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
TL;DR: In this paper, the authors explored whether socio-demographics still have a role to play in profiling green consumers and developed hypotheses concerning the relationship between six key socio-emographic variables and five valid and reliable measures of environmental consciousness.
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Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
TL;DR: In this article, the authors examined the dynamic nature of ecologically conscious consumer behavior and provided a method of profiling and segmenting college students based upon ecologically-conscious consumer behavior.
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Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
TL;DR: In this article, the authors examined the determinants that influence consumers' intention to buy environmentally friendly products in two distinct market conditions (UK and Greece) and found that the TPB theory is more appropriate in well established markets that are characterised by clearly formulated behavioural patterns.