Open AccessJournal Article
Determinants of Word-Of-Mouth Communications During Product Consumption
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This article is published in ACR North American Advances.The article was published on 1992-01-01 and is currently open access. It has received 156 citations till now. The article focuses on the topics: Product (category theory) & Word of mouth.read more
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Determinants of consumer engagement in electronic word-of-mouth in social networking sites
TL;DR: In this paper, a conceptual model that identifies tie strength, homophily, trust, normative and informational interpersonal influence as an important antecedent to eWOM behavior in SNSs was developed and tested.
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A multi-stage model of word-of-mouth influence through viral marketing
Arnaud De Bruyn,Gary L. Lilien +1 more
TL;DR: In this paper, the authors developed a model to help identify the role word-of-mouth plays during each stage of a viral marketing recipients' decision-making process, including the conditions that moderate such influence.
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A Dyadic Study of Interpersonal Information Search
TL;DR: In this paper, a model of active interpersonal information search that is tested by using a method in which information seeker and source perceptions were obtained was used to study the phenomenon of interpersonal word-of-mouth communication.
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Virtual communities: A marketing perspective
TL;DR: The authors sketch how consumers make use of virtual communities as social and information networks, and how this affects their decision-making processes, and present three studies that address determinants and effects of virtual community influence on the consumer decision process.
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e-WOM Scale: Word-of-Mouth Measurement Scale for e-Services Context*
TL;DR: This article proposes a measurement scale for word of mouth (e-WOM scale) in the context of electronic service, which can be used as a strategic tool for business managers aiming to improve their word-of-mouth marketing strategies.